This role serves as a key marketing resource to the sales team and bottler partners, providing strategic support to enhance customer and shopper engagement. The focus is on developing insight-driven, tailored campaigns and annual marketing plans that align with brand strategies, while also meeting internal and external objectives. The role collaborates cross-functionally with sales, marketing, revenue growth management, category management, and shopper insights teams. Primary Responsibilities: • Lead commercial and bottler communications as the marketing expert, ensuring program consistency across assigned accounts and regions. • Leverage retailer and brand strategies to support new product launches, exclusive items, re-launches, sampling programs, seasonal campaigns, price promotions, and custom consumer promotions. • Contribute to the development of annual business plans using category, shopper, and retailer-specific data to identify opportunities and translate brand strategies into actionable customer marketing and sales plans. • Ensure all branding and logo usage complies with brand standards across point-of-sale (POS) materials and in-store activations. • Collaborate with design teams and agencies to create impactful visuals and manage timely procurement and distribution. • Lead the end-to-end execution of consumer promotions, including planning, agency coordination, legal compliance, prize fulfillment, creative development, and post-program performance analysis to optimize KPIs and ROI. • Provide thought leadership in shopper marketing and contribute to sales team discussions by bringing a shopper behavior-based perspective to decision-making. • Drive successful eCommerce initiatives in partnership with digital, sales, and bottler teams, supporting growth across loyalty programs, digital offers, shopper media, and other digitally enabled purchasing platforms. Job Specifications: • Bachelor’s degree in Business, Marketing, or a related field required; MBA preferred. • 7+ years in Field Marketing or Brand Management within the beverage or packaged goods industry. • 5+ years working with beverage market distribution systems and developing eCommerce strategies. • Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams). Preferred Skills and Attributes: • Strong analytical skills and experience in data-driven marketing strategies. • Proven ability to lead the development of creative marketing campaigns across media, digital, and promotional channels. • Collaborative, relationship-driven leader with the ability to influence cross-functional partners. • Results-oriented, strategic thinker with a passion for shopper marketing and brand growth. Base Pay Range: $84,240 – $112,320 (+)