The purpose of the Marketing Content & Social Media Executive is to support the Digital Marketing & Ecommerce team to execute customer comms in line with agreed trading calendar and to facilitate in store & social customer experience in-line with the strategic pillars. Brand consistency must be adhered to, ensuring all content is considered together as part of the wider mix and across customer touch-points, contributing to an effective customer journey to support footfall, traffic, sales and conversion. Key accountabilities include: Social Media: ·       Briefing of social content for TikTok, Facebook, Instagram & LinkedIn ·       Developing and lead engaging, creative & innovative social content (Meta, Tik Tok & LinkedIn) ·       Plan, shoot, edit, and post Reels, Stories, TikToks, and behind-the-scenes moments ·       Manage content creator & influencer sampling to drive sales ·       Support in managing TikTok Shop, including product uploads using Shopify & campaign management ·       Execute TikTok & Meta paid ads & boosting to deliver reach, engagement and sales to ROI ·       Spot and act on trends – and create content that’s fresh, fun, and unique to drive engagement & sales ·       Manage day-to-day handling of social media channels, adapting content by channel & audience ·       Coordinate store social media posts with other departments & regional managers ·       Report on brand & store social media performance using Sprout Social & Facebook insights ·       Report on TikTok performance using TikTok seller center ·       Educate key stakeholders on social best practice, platforms & promote its use within the business ·       Analyse competitor activity & refine strategies to drive growth and turn followers into customers Email & CRM: ·       Execute & deployment of customer email campaigns (includes builds & proofing) using Klaviyo ·       Implementing CRM lifecycle campaigns drive retention, loyalty & increase sales ·       Drive email sign-ups to maintain healthy contact database & strategy ·       Execute A/B testing to improve performance metrics including online sales Copywriting: ·       Write copy for owned channels including emails and social media ·       Write copy for website content including products, banners and categories ·       Maintain blog including writing posts, in line with campaign launches, seasonal trends and searches Required Skills Essential ·       Social experience across TikTok, Facebook & Instagram ·       Experience of TikTok Shop, TikTok & Meta platforms ·       Experience using video editing tools ·       Previous content management experience ·       Previous copy writing experience ·       Attention to detail & accuracy ·       Good knowledge & experience of Microsoft Office ·       Ability to self-manage & work as part of a team ·       Work efficiently to meet deadlines ·       Ability to work on multiple tasks simultaneously ·       Creative flair & idea generation Desirable ·       Experience with Social Commerce i.e TikTok Shop ·       Experience with paid social ads including set-up ·       Email & CRM experience ·       Ability to communicate confidently ·       Experience of working in a fast-paced environment ·       Previously worked in a retail environment ·       Stakeholder management ·       Understanding of Sprout Social