Key Responsibilities: Influencer Research & Outreach (UGC and Paid) ● Research and identify content creators for Instagram and TikTok who are open to collaborations in exchange for product (trade). ● Maintain a list of influencer rates, deliverables, and market trends to ensure competitive compensation models. ● Approve influencer targets submitted by the PR team to ensure brand alignment and consistency. ● Manage influencer relationships and ensure smooth communication around content creation briefs, deadlines, and expectations. ● Coordinate all influencer product selections, including shipping and tracking items to ensure timely delivery and returns. ● Monitor influencer content and ensure adherence to brand guidelines and usage rights. ● Ideate and organize all influencer strategy initiatives for each season across Merch, Ecom, and Creative teams. Content Creation & Social Media Management ● Draft captions and create engaging content for Instagram, TikTok, YouTube, and Pinterest. ● Organize and schedule posts across various platforms (Instagram, Meta, TikTok, Pinterest, Youtube) in alignment with marketing goals and brand voice. ● Respond to DMs and engage with comments, tags, and influencers to foster community and drive organic growth. ● Assist with content ideation, including influencer mood boards and creative briefs for campaigns. ● Review and approve influencer content before posting, ensuring high-quality images and alignment with brand aesthetic. ● Upload influencer content to internal platforms (e.g., Dropbox) for team review and distribution across paid media. ● Livestream strategy and execution, including writing scripts, securing and briefing hosts/talent, determining product and promotional themes, promoting live streams via social. ● Overall social strategy and execution for each season (Instagram and TikTok). ● Social strategy - ideation and execution of close friends IG community building. Photoshoots & Product Samples Management ● Manage product samples, ensuring proper tracking, organization, and delivery for shoots and influencer partnerships. ● Coordinate logistics for photoshoots, including sample transportation, styling prep, and timely returns. ● Assist CD with casting efforts, styling, creation of style decks, call sheet coordination etc. ● Assist with styling, steaming, and organizing product for photoshoots, including flatlays and other marketing assets. ● Create shot lists and help organize e-commerce shoot needs. PR & Influencer Coordination ● Assist Director with the day to day management of external PR team. ● Place and manage PR orders through internal systems (Joor, Operations). ● Facilitate the shipping, gift packing, and monitoring of PR orders for editors, stylists, celebrities, and influencers. ● Ensure all PR orders are returned on time and help coordinate with stylists and editors for last-minute requests. ● Maintain accurate records for PR coverage and donations, and support the team with weekly press coverage roundups. ● Press + editor outreach for gifting and monitoring placements (now that we do not have an external PR agency). Reports & Analytics ● Track and report social media performance, influencer campaigns, and PR coverage in monthly meetings. ● Analyze social media trends and provide actionable insights to optimize future campaigns. Additional Responsibilities ● Assist with event coordination and press previews. ● Support new brand launches and influencer campaigns as needed. ● Help maintain a positive and cohesive brand image across all social media platforms. ● Provide customer service support, as needed, to ensure smooth operations. ● Co-head corporate culture initiatives to foster collaborative and enthusiastic team relationships and to help build a positive work environment. ● Affiliate strategy - creation of all affiliate lists for influencer and press on Share A Sale /Impact /ShopMy