About ALPAKA Born in Melbourne, Australia, with a global presence, ALPAKA designs premium travel bags and everyday carry gear that blend sleek urban aesthetics with adventure‑ready performance. We build our products using recycled fabrics and donate 1% of revenue to environmental non‑profits, staying true to our motto: “Keep Moving Forward.” With a global, fast‑growing team and a community of creators who share our passion for sustainability and exploration, we’re pushing the boundaries of lightweight durability—one innovative product launch at a time. We’re seeking a Social Media Manager to elevate ALPAKA’s organic social presence through thoughtful strategy, storytelling, and execution. You’ll lead day-to-day publishing, drive engagement, and play a key role in shaping how our audience connects with our brand across platforms. About the Role As a Social Media Manager, you will be responsible for enhancing ALPAKA's social media presence and engagement through strategic content creation and community management. Responsibilities • Own and execute the organic content calendar across Instagram, TikTok, YouTube, Pinterest, LinkedIn, and beyond. • Write content briefs and manage production across internal teams and contributors. • Publish content, manage approvals, and maintain brand voice and visual identity. • Analyze performance and deliver actionable insights to improve reach, engagement, and growth. • Lead social rollouts for product launches, influencer partnerships, campaigns, and cultural moments. • Support and manage a team of community coordinators and creators to build and engage our digital community. • Monitor social trends and identify where ALPAKA can show up authentically. • Coordinate with customer experience (CX) to ensure timely and empathetic community management. • Work with our Influencer agency to coordinate partnerships. Qualifications • 4–7 years of social media experience in fashion, lifestyle, or DTC e-commerce. • Proven track record managing organic content across platforms. • 1+ years of team management or mentorship experience. Required Skills • Skilled in Later, Dash Hudson, or equivalent scheduling/analytics tools. • Strong writer and communicator with attention to detail. Bonus Skills • Video creation & editing: Comfortable shooting short‑form video (Reels, TikToks, YouTube Shorts) and adding motion graphics or basic animation. • Livestream experience: Planning, hosting, and promoting live shopping events or community Q&As. • Passion for outdoor & travel gear: Genuine interest in the lifestyle our audience lives—camera in hand, exploring cities and nature alike. • Experience working with Content Creators/Influencers. Benefits • 401(k) • Flexible schedule • Health insurance Schedule • Monday to Friday • Evening availability for team meetings (once or twice a week) Equal Opportunity Statement ALPAKA is committed to diversity and inclusivity in the workplace. We encourage applications from individuals of all backgrounds and experiences.