BOLD. BRAVE.RELENTLESS. CLOTHING AND GEAR BUILT FOR PROs ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content. Key Responsibilities Paid Campaign Strategy & Execution • Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok • Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency • Use A/B testing to refine targeting, creative elements, and messaging Content Creation & Brand Consistency • Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels • Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance Analytics, Optimization & Reporting • Track and analyze key metrics using native platform tools and third-party analytics • Deliver regular performance reports with insights and recommendations • Monitor competitors and industry trends to spot opportunities for improvement • Communicate campaign outcomes and strategy shifts clearly to internal stakeholders Audience Growth & Engagement • Define and refine target audiences based on behavior, interests, and demographics • Develop strategies to grow social media followings and improve engagement rates • Manage community interactions with timely, professional responses • Collaborate with influencers and brand ambassadors to enhance reach and authenticity Required Qualifications Experience & Skills • 3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads • Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space • Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager • Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc. Technical Proficiency • Strong command of paid media strategy and optimization best practices • Familiarity with graphic design tools like Canva, Photoshop, or similar platforms • Basic video editing experience for short-form content creation • Knowledge of e-commerce integration, conversion tracking, and pixel implementation • Experience working with influencer tools and platforms Core Competencies • Creative mindset with attention to detail Strong written and verbal communication skills • Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing • Quick to adapt in the fast-changing social media environment Preferred Qualifications • Bachelor’s degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat • Familiarity with SEO as it applies to social media • Certifications such as Facebook Blueprint or Google Analytics • Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) • Background in fashion merchandising, retail, or consumer marketing What We Offer • Competitive salary based on experience • Comprehensive benefits package • Collaborative and creative work culture How To Apply To be considered, please submit: • Your resume • A portfolio showcasing successful campaigns in the apparel industry • Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads • Creative examples of social content you've developed