Scope: Social Media Specialist Location: Los Angeles, CA Compensation: TBD Hours: 24 hours per week, in office 3 days per week Contract Type: Part-Time Contractor Christin Marie Studio Overview: Christin Marie Studio, where fashion meets thoughtful craftmanship. Our trendsetting brand specializes in handmade jewelry & curated designs. Located in the Los Angeles jewelry district, our materials are self sourced & tested in studio by our owner & skilled artisans, ensuring high quality & unique artistry. CMS redefines the jewelry experience by focusing on size inclusivity, the latest trends & versatility. This unique combination allows us to offer high quality pieces that fit your style, identity and budget. Role Overview: The Social Media Specialist will play a central role in shaping and executing the content-driven marketing strategy for Christin Marie Studio. This role combines a sharp eye for storytelling with an understanding of platform trends, digital performance, and campaign strategy. With a strong emphasis on TikTok and Instagram, the specialist will own content planning, creation, and publishing — ensuring that CMS maintains a consistent, engaging, and brand-aligned digital presence. This is an ideal position for a proactive creative thinker who thrives in a fast-paced, design-focused environment. Key Responsibilities & Tasks: Content Development & Execution • Develop, manage, and maintain a strategic content calendar across all platforms, aligning with key brand moments, product launches, seasonal campaigns, and live events. • Individually plan, create, and publish approximately 40 short-form video assets per week, with a focus on TikTok and Instagram. These 40 assets will go towards achieving our team goal of 80-100 video assets per week. • Have to be comfortable being incorporated into the content and will act as an extension/personality of the brand. • Ensure consistency in brand voice, visual identity, and storytelling across all content, adapting tone as needed for each platform. • Collaborate with the Creative Team and internal teams to ensure all content reflects the studio’s values, aesthetics, and real-time priorities. Platform & Campaign Support • Coordinate the execution of weekly and monthly campaign rollouts — including content schedules, product highlights, and promotional messaging. • Support TikTok Shop campaigns with pre- and post-live content (2–4 videos for each phase), spotlighting hero SKUs and new releases. • Help develop promotional narratives and content to support digital activations, affiliate campaigns, and influencer collaborations. • Repurpose and optimize content for use across paid ad channels and Shopify updates, in coordination with the marketing and creative teams. Trend & Performance Awareness • Actively research and apply emerging trends on TikTok, Instagram, and within the fashion/jewelry space to keep content fresh, relevant, and competitive. • Monitor content performance and report on engagement metrics, growth trends, and content output consistency. • Translate performance insights into content strategy adjustments and new creative directions. Visual Asset Development • Capture key CMS moments using the brand content phone at campaign shoots, studio sessions, events, and behind-the-scenes experiences. • Collaborate with creative leads to generate high-quality visuals and storytelling assets that support CMS’s brand positioning. • Ensure brand-aligned graphics and visual elements are included in all live, social, and promotional content. Affiliate Development • Build and maintain strong relationships with key affiliates. • Ensure affiliates are updated on product drops, promos, events, and key affiliates have needed samples. • Manage and grow our Discord affiliate community, sharing best practices and top-performing content. • Identify and support top affiliates with early access, recognition, and content ideas. • Work cross-functionally to align affiliates with marketing campaigns and content calendars. • Monitor affiliate content for brand alignment and performance. • Track and report on affiliate performance and growth opportunities. • Recruit and onboard new affiliates that align with the CMS brand. Additional Responsibilities: • Maintain an organized content and asset library for use across digital platforms. • Participate in weekly planning and brainstorm meetings for marketing campaigns, content series, and product storytelling. • Provide general marketing support and occasional administrative assistance across key projects as needed. Requirements: • 2+ years of experience in marketing, brand, or digital strategy • Have to be comfortable being incorporated into the content and will act as an extension/personality of the brand. • Proven leadership experience managing small teams across marketing and content functions • Deep understanding of TikTok Shop, affiliate/UGC marketing, and short-form content ecosystems • Proficient in campaign development, performance tracking, and e-commerce marketing • Strong grasp of visual storytelling, brand positioning, and customer engagement tactics • Proficient in Canva, CapCut, or other content creation tools • Highly organized, deadline-driven, and comfortable working in a fast-paced, creative environment • Passion for fashion, jewelry, or lifestyle branding What We Offer: • Leadership opportunity in a rapidly growing fashion and jewelry brand • High-impact role with visibility across all facets of the business • Creative, collaborative work environment • Competitive compensation with room for professional growth