Sr Digital Product Manager – Member Account & Self-Service Experience Location: Hybrid | Bellevue, Washington Compensation: $120,000–$140,000 base + benefits Our client is in a high-growth phase and is hiring a Sr Digital Product Manager to own and elevate the member account and self-service experience across web and mobile. If you’re passionate about building frictionless logged-in journeys, expanding self-service, and proving the value of membership through data-driven personalization, this is your next big move. What you’ll do • Own the end-to-end member account and self-service strategy across platforms, expanding capabilities, driving adoption, and improving logged-in conversion. • Define and lead the vision, strategy, and roadmap for the logged-in digital experience; prioritize features that balance quick wins with long-term enterprise value. • Champion the member’s voice—leverage integrated data and AI-driven tools to personalize journeys, automate service flows, and lift engagement. • Lead the rollout of self-service across membership, insurance, travel, and Visa products. • Oversee mobile app roadmap and deliver personalized features that surface relevant services and content (renewals, trip details, discounts, alerts). • Partner on ecommerce-style journeys for transactions, upgrades, and renewals; apply experimentation, funnel analysis, and real-time targeting to optimize outcomes. • Collaborate with engineering, UX, IT, and data teams to design and ship connected, user-centered experiences. • Coordinate identity, authentication, account linking, and secure session flows. • Ensure robust integrations with Salesforce CRM, Adobe Experience Platform, Adobe Target, and Adobe Analytics. • In partnership with contact center, marketing, and personalization teams, unlock capabilities via AgentForce, AJO, and RTCDP to enable proactive outreach, smarter handoffs, and member-specific messaging. • Translate strategy to execution: communicate trade-offs, dependencies, and delivery plans to technical and business stakeholders. • Present roadmap progress, risks, and impact to executive leadership. • Document and scale best practices in a Digital Growth Playbook to replicate wins across lines of business. • Model a positive, collaborative team culture that advances departmental and enterprise goals. Minimum qualifications • Bachelor’s degree in Information Technology or related field, or equivalent experience. • 6+ years in digital product management focused on web and mobile. • 3+ years leading logged-in/account-based digital product strategies. • Proven ability to translate complex member and business needs into simple, high-impact digital experiences. • Hands-on experience with AI-driven tools (e.g., AJO, RTCDP, Einstein, Genesys bots) to personalize and streamline services. • Background in membership-based organizations or regulated industries (insurance, travel, finance, healthcare). • Familiarity with agile methodologies and tools (Jira, Azure DevOps) and design thinking practices. Knowledge, skills, and abilities • Deep expertise in member/customer account systems, self-service capabilities, and end-to-end journey design. • Familiarity with Adobe Experience Manager (AEM), Salesforce CRM, mobile applications, and analytics platforms. • Exceptional problem-solving, prioritization, and product delivery skills. • Clear, confident communicator and facilitator; strong project management capabilities. • Proven collaborator with the diplomacy to align diverse stakeholders and influence change. • Ability to build and optimize strategic partnerships internally and externally. • Preferred: knowledge of personalization frameworks, CDPs, and mobile/web optimization best practices. Why you’ll love it • Meaningful ownership of a high-visibility product area central to growth. • The chance to elevate a trusted brand with modern, data-driven experiences. • A collaborative environment that values experimentation, speed to value, and member impact. How to apply Ready to build a beloved, high-performing brand? Email your resume or LinkedIn profile to: Nick Bieler — nbieler@vectrotalentsolutions.com