About Women’s Health Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age. Our People Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit. This role is not available for sponsorship including I-983 participation. We’re seeking a data-driven, strategic, and execution-oriented Senior Director of Growth & E-Commerce to lead our digital commerce and performance marketing efforts. In this role, you’ll own the full e-commerce P&L for DTC, Amazon and marketplace, set the vision for digital growth, and lead a cross-functional team across acquisition, web experience, and analytics. You will play a key role in shaping how we scale our brand and drive sustainable growth across owned and paid channels. Key Responsibilities Growth Strategy & Leadership • Design and implement a comprehensive growth strategy, aligned with business objectives and revenue targets. P&L accountability for DTC, Amazon, and other marketplace channels. • Identify and evaluate new efficient ways to acquire customers including understanding channel profitability based on customer acquisition cost (CAC) and customer lifetime value (LTV) • Evolve customer acquisition playbook, attribution methodology, customer acquisition KPIs, first-party data and growth marketing tech necessary for delivering profitable growth across DTC and Amazon • Develop and manage forecasts balancing growth strategy with long-term profitability and sustainability. Performance Marketing & Channel Marketing Leadership • Oversee growth marketing team including media and channel execution across paid social, paid search, TV, streaming, audio, display, affiliates, and emerging platforms • Oversee eCommerce and Amazon teams, leading execution across DTC and Amazon end-to-end, to optimize conversion ratio • Drive effectiveness and efficiency in campaigns focusing on CAC, LTV, ROI, and other critical KPIs Data Analysis & Optimization • Create and leverage analytics to monitor campaign and customer lifecycle performance, identify trends, and make data-driven decisions • Play key leadership role to evaluate and bring in MMM / MTA tools to support effective media allocation • Develop, manage, and coach team to develop and manage performance analytics to effectively manage our growth goals and communicate and provide visibility into the metrics to key stakeholders Cross-Functional Collaboration • Collaborate with the brand and creative team to develop compelling assets across channels that drive conversion • Collaborate with analytics to enhance our understanding of media effectiveness and attribution while enhancing how data is used to drive decisions on the business • Collaborate with finance on financial forecasts and lead forecasting efforts to achieve our outcomes • Partner cross-functionally on ad-hoc projects providing growth marketing insights to support business strategies such as product expansion, launch strategies and customer economics analyses Team Leadership • Build, mentor and lead a high-performing growth team, fostering a culture of innovation and accountability • Provide strategic direction while empowering team members to own their channels and initiatives • Invest in professionally developing self and team to stay ahead of growth marketing and industry trends to gain a competitive edge on performance What Success Looks Like In The Role Success in this role means delivering scalable, sustainable growth across customer acquisition and retention for the DTC and Amazon business. This includes: • Delivering business growth, revenue expansion, and measurable impact on key metrics. Consistently hitting or exceeding monthly, quarterly, and annual revenue goals while lowering CAC and improving subscription growth/LTV. • Successfully scaling across multiple channels to improve channel diversification and reduce dependency on any single platform or channel • Strengthened brand presence and customer engagement across the purchase journey. Ensure growth efforts align with brand values, trust, and authenticity • Team excellence including building and growing a high-performing performance marketing team and media partnerships. Create strong collaboration and cross-functional alignment to ensure strategies are well executed • Innovation in growth and channel marketing in identifying emerging trends, messages, platforms, and technologies that create a competitive advantage to scale growth marketing. Required Qualifications • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus) • 12+ years of experience in digital marketing, e-commerce, and growth leadership roles. 5+ years leading a team. • Proven track record scaling DTC brands, ideally those with omni-channel presence in retail and Amazon, through data-driven growth strategies • Deep understanding of performance marketing and advanced analytics/attribution. Expert level understanding of analytical tools and attribution in omnichannel execution (MMM, MTA, Meta Ads manager, Google Analytics, Amazon, TV / CTV media performance, Looker or other data visualization tools). Expert level understanding of retention strategies, lifecycle marketing, and driving customer engagement • Strong understanding of customer acquisition metrics (CAC, LTV, ROAS) and subscription-based business models • Exceptional analytical skills with ability to interpret complex data sets and present actionable insights • Excellent leadership, project management, and communication skills Preferred Qualifications • Experience in health, wellness, CPG, or similar industry OUR OFFER Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. SALARY RANGE National Target Base Pay Range: $,161000.00 - $283,000.00 The salary range for this position is based on national standards. For candidates in California and the New York metro, the Target Base Pay Range is $180,000.00 - $314,000.00, to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits. This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws. Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities. Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job. California Fair Chance Act Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Job Alert Fraud We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section. If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiter@pharmavite.com.