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SEPHORA

Sr. Director, Personalization & CRM

This role is for a Sr. Director, Personalization & CRM, focusing on client-centric marketing strategies and data-driven campaigns. Requires 10+ years in personalization and CRM, strong leadership, and analytical skills. Located in San Francisco, CA with a salary of $245,000 - $265,000.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$245K - $265K (Yr.)
🗓️ Discovered
August 23, 2025
📍 Location detailed
San Francisco, CA
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🧠 Skills
#Unknown
Role description
Job ID: 270752 Location Name: CA-FSC SF Off (0174) Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US) Job Type: Full Time Position Type: Regular Job Function: Marketing Remote Eligible:Hybrid Schedule Company Overview At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty. The Opportunity Your role at Sephora As Sr. Director, CRM & Personalization, you will deliver cutting-edge innovation in Personalization through automation, lead the development of Sephora's client audience strategy, and create/optimize high-engagement data science-driven automated client journeys that deliver both short and long-term value. These initiatives will be activated across digital marketing, e-commerce, store experience, and customer service in partnership with cross-functional partners. This is a unique opportunity to join a team positioned to lead the thinking and enablement of Sephora's transformation to a client-centric Personalization and CRM, as we invest in powering the company's future growth. The position reports to the Vice President of Marketing Personalization and Technology, and has broad exposure, visibility, and impact throughout the organization. Responsibilities • Defines the overall Personalization & CRM vision, strategy, priorities, objectives & associated KPIs (20% of time) • Drive personalized/CRM campaign execution with cross-functional partners (30% of time) • Evaluate and integrate technology as needed to scale personalization and CRM (10% of time) • Track and measure the performance of personalization initiatives, identify areas for improvement, and communicate results to stakeholders (20% of time) • Lead and develop the team (20% of time) We're Excited About You If You Have • Personalization and CRM leadership roles with 10+ years of experience. • 9-12 years of related experience in consumer strategy, client-centric marketing, and analytics. • Proven track record of delivering client-centric personalization and CRM campaigns. • Exceptional problem-solving and analytical skills. • Demonstrated ability to present complex data analysis and communicate actionable insights to senior leadership. • Experience leading diverse teams driving Personalization and CRM strategies. • Ability to lead large cross-functional teams and manage by influence across all levels of the organization. • Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast-paced environment. • Strong leadership skills: ability to motivate, inspire, coach, and develop team members. • Ability to indirectly manage and build strong relationships and consensus across diverse teams and personality types. • Positive attitude, strongly motivated with a passion for developing a cohesive, high-performance team; Change agent. • Strong written, verbal, and interpersonal skills to be able to use data and storytelling to advance the cause of personalization and client-centric thinking; Ability to communicate across all levels of the organization. • Flexible and adaptive, enjoys an ever-changing, dynamic work environment. • Comfortable with ambiguity. • Contagious energy. • Proactive problem-solving skills; ability to anticipate obstacles and take initiative on resolving issues, then partner with management to communicate. • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment. • Impeccable attention to detail and strong organizational skills. The annual base salary range for this position is $245,000.00 - $265,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days. While at Sephora, you’ll enjoy… • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with. • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans. • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora. Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.