Fresh off a successful Series A funding round, Uncle Arnie’s is experiencing explosive growth, and we’re looking for a foundational leader to help architect our digital future. We are seeking an entrepreneurial and data-driven Senior eCommerce Manager to own and accelerate our direct-to-consumer (DTC) business. Reporting directly to the VP of Ecommerce, you’ll serve as a strategic partner and take significant ownership of our full-funnel marketing, on-site experience, and revenue growth. The ideal candidate is a “scrappy-but-strategic” operator who thrives in fast-paced, high-growth environments and is passionate about building a best-in-class eCommerce channel from the ground up. Key ResponsibilitiesStrategy & Growth • Partner with the Head of Ecommerce to refine and execute the comprehensive eCommerce strategy, driving revenue, profitability, and market share. • Identify and execute new growth opportunities across platforms, marketplaces, geographies, and partnerships. • Conduct continuous market and competitive research to stay ahead of trends and uncover opportunities. Marketing & Merchandising • Partner with digital marketing to drive traffic and conversion across SEO, SEM, email, affiliates, paid social, and other performance channels. • Own lifecycle and retention strategy, including email/SMS campaign creation, automation flows, segmentation, and A/B testing to maximize LTV. • Oversee merchandising calendar, promotional planning, and product launches to ensure consistency across all digital touchpoints. • Maintain brand voice, product imagery, and content quality across the site and marketing assets. Analytics & Optimization • Track, analyze, and report on KPIs including traffic, conversion, AOV, CAC, ROAS, LTV, retention, and marketplace rankings. • Lead A/B testing and conversion rate optimization (CRO) initiatives across website, landing pages, and checkout. • Provide actionable reporting and insights to leadership to guide high-level decision-making. • Proactively manage online reputation through ratings, reviews, and UGC. Operations & Collaboration • Serve as the operational liaison with supply chain and operations to ensure accurate inventory, product availability, and seamless merchandising. • Partner cross-functionally to align growth initiatives with broader company objectives. Qualifications • Bachelor’s degree in Marketing, Business, or related field; MBA a plus. • 4-6+ years of eCommerce experience with proven success in DTC and marketplace channels. • Strong knowledge of Shopify, Google Analytics, and major digital ad platforms. • Analytical mindset with advanced Excel/reporting skills and comfort with data-driven decisions. • Strong leadership, project management, and communication abilities. • Experience in CPG, retail, or beverage/food industries preferred. KPIs • Revenue Growth & Profit Margins • Customer Lifetime Value (CLV) across acquisition and retention cohorts. • Retention Metrics including repeat purchase rate, churn, and customer engagement. What We Offer • Competitive compensation package (base + performance bonus). • Health and dental benefits. • Career growth opportunities in a fast-scaling organization. • A collaborative, innovative, and fun team environment.