The Opportunity: Head of E-commerce We are seeking a strategic, hands-on e-commerce leader to build and scale the direct-to-consumer experience across our portfolio of five professional education brands, with a primary focus on our largest brand, The School of Professional Engineering. This is a unique opportunity for an individual who is both a strategic thinker and a tactical doer. As a one-person team reporting directly to the CMO, you will have end-to-end ownership of the e-commerce experience. You will: • Own the entire e-commerce ecosystem, including our Shopify storefronts and all digital user journeys. • Lead all conversion rate optimization (CRO) initiatives, from ideation and A/B testing to implementation and analysis. • Drive revenue and long-term customer value by optimizing conversion funnels and user experiences. • Analyze key performance metrics using tools like GA4 and Hotjar to inform decisions and measure success. • Collaborate with cross-functional teams in marketing, design, and product to ensure a cohesive customer experience. • Ruthlessly prioritize projects to focus on high-impact improvements that generate quick wins and long-term growth. Who You Are You have a builder's mindset and a proven track record of creating and optimizing e-commerce experiences. You are highly analytical, metrics-driven, and excited by the opportunity to own the strategy and execution for a growing portfolio of brands. Key qualifications: • 5-7+ years of experience owning e-commerce for a high-growth, direct-to-consumer company. Experience in the education or training industry is a plus. • Deep expertise in Shopify, with hands-on experience building and managing storefronts. • Strong knowledge of conversion funnels, performance metrics, and A/B testing frameworks. • Proficiency in GA4 and other analytics tools like Hotjar or CrazyEgg. • Comfort with basic HTML/CSS and an understanding of user experience principles. • Experience with e-commerce price points in the $500 - $2,000 range and a thoughtful approach to pricing strategy. • A bonus if you have experience using generative AI for content creation or marketing automation.