About Genius Orbit Genius Orbit is a fast-growing beauty and lifestyle brand, dedicated to bringing premium-quality wearable nail products (press-on nails) to a global audience through innovation, creativity, and digital-first strategies. We are building a dynamic, cross-border team focused on disrupting traditional beauty retail by leveraging short-form video, influencer marketing, and live commerce across major social platforms. We are currently looking for an experienced TikTok Operations Lead based in the U.S. to drive our presence and performance on TikTok from 0 to 1. Key Responsibilities TikTok Strategy & Execution • Lead the development and execution of TikTok growth strategies for the Genius Orbit brand and new product lines (press-on nails). • Define short- and mid-term planning objectives for TikTok, aligned with broader marketing and brand goals. • Stay on top of TikTok algorithms, trends, and user behavior to maximize visibility and follower growth. Content & Channel Management • Own end-to-end content operations: ideation, planning, scheduling, publishing, and analysis. • Work with creators and internal teams to produce high-performing, on-brand short-form videos. • Analyze performance data and iterate strategies based on engagement, retention, and conversion metrics. Influencer & Creator Partnerships • Source, vet, and collaborate with a network of KOLs, KOCs, and creators in the beauty/lifestyle space. • Manage influencer campaigns from outreach to contracting, briefing, content approval, and performance tracking. • Build long-term relationships with creators who can drive both brand exposure and e-commerce sales. Product Launch Campaigns • Plan and execute TikTok-specific go-to-market strategies for new SKUs. • Leverage trending formats and seasonal opportunities to amplify product visibility and audience resonance. TikTok Live Operations • Design and manage TikTok live commerce sessions including planning, goal-setting, host training, and execution. • Collaborate with creators or internal talents to conduct TikTok lives with clear revenue and traffic objectives. Qualifications • Bachelor’s degree or higher in marketing, communications, media, or a related field. • 5+ years of experience in TikTok operations or short-form content marketing, with at least 3 years managing a team. • Proven success in growing TikTok channels from scratch and achieving significant follower and engagement growth. • Deep understanding of TikTok algorithms, growth mechanics, and content formats. • Strong grasp of the U.S. consumer and beauty market, especially Gen Z and Millennial buyer behavior. • Hands-on experience with short video editing tools (e.g., CapCut, InShot, Adobe Premiere). • Previous experience in live commerce, influencer-driven product launches, or e-commerce is highly preferred. • Creative thinker with an eye for aesthetic detail, social virality, and consumer trends. • Fluent in English; knowledge of Chinese is a plus but not required. Nice to Have • Existing network of TikTok creators in the beauty, nails, or fashion category. • Experience working with press-on nails, cosmetics, or beauty accessories. • Familiarity with TikTok Shop or similar e-commerce integration tools. What We Offer • A fast-paced, international work environment with growth potential. • The opportunity to build a category-leading TikTok presence from the ground up. • Competitive salary and performance-based bonuses. • Flexible working arrangements and creative autonomy.