Responsibilities As part of the TikTok Shop UK Creator team, the Creator Manager Lead is responsible for leading the growth and success of the TikTok Shop Creator ecosystem through strategic planning, team leadership, and creator relationship management. Drive GMV growth by building a healthy and scalable creator base, optimizing affiliate penetration across key industries, and ensuring sustainable content supply. This role requires both strong strategic vision and hands-on execution, managing a team to deliver measurable results for TikTok Shop’s creator operations. Responsibility - Team Leadership & Strategy Lead and mentor the creator management team, setting clear goals and driving performance to meet GMV and growth targets. Design and oversee long-term creator growth strategies, ensuring the overall health and sustainability of the TikTok Shop creator ecosystem. Develop and implement data-driven plans to scale high-quality creators across industries. - Creator Ecosystem Development Build and maintain strong relationships with top creators, agencies, and potential high-potential partners. Collaborate with governance teams to design high-potential creator protection strategies and create education/training programs. Define and execute talent pipeline plans, from onboarding to nurturing and upgrading creators. - Content & Product Optimization Refine short video and livestream content supply strategies to increase scale, quality, and efficiency. Partner with product and category teams to optimize affiliate products and ensure effective creator–product matching. Drive cross-category collaboration with key verticals (Beauty, Fashion, H&L, FMCG). - Operational Excellence Oversee creator performance monitoring, GMV diagnostics, and ecosystem health analysis. Manage quarterly budget planning, creator management SOPs, and KPI setting. Deliver periodic business reviews (monthly/quarterly/annual) with insights and recommendations. Qualifications Minimum Qualifications - 5+ years of experience in creator management, e-commerce operations, or affiliate marketing, with at least 2 years in a leadership role. - Proven track record of managing teams and delivering measurable growth in a platform or marketplace environment. - Strong strategic thinking, data analysis skills, and the ability to translate insights into actionable plans. - In-depth understanding of affiliate marketing models and the TikTok Shop ecosystem. - Excellent stakeholder management and cross-functional collaboration skills. Preferred Qualifications - Familiarity with TikTok Shop and affiliate tools is a strong plus. - Ability to manage ambiguity and thrive in a fast-paced working environment. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.