Responsibilities About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. About the Team The merchandise product team is responsible for the growth of selection and assortment of different products on TikTok Shop through different tools and platforms that are built for our merchants. This product strategy manager will partner closely with with Product Managers, Account Managers, and other key stakeholders to drive merchandising strategy. Responsibilities - Serve as the product strategy owner within the TikTok Shop team, deeply understanding merchant needs in day-to-day merchandising operations and developing a competitive product strategy and roadmap. - Identify merchant pain points and demands in merchandise operations and data analysis, and translate them into clear product requirements for Product Managers. - Lead go-to-market (GTM) initiatives for merchandise diagnosis and analysis tools, targeting both global sellers and internal users. - Assist in training AI models to generate accurate, easy-to-understand product analysis reports. - Align product vision across teams and stakeholders, including senior leadership, and drive initiatives through to execution. Qualifications Minimum Qualifications - Bachelor’s degree or equivalent practical experience. - 2+ years of experience in the e-commerce industry, with direct involvement in product operations analysis (e.g., advertising performance analysis, product traffic analysis, new product operations). - Strong analytical skills with the ability to formulate clear merchant strategies based on product data. - Strategic thinker with a structured problem-solving approach and an innovative mindset. - Strong cross-functional collaboration and communication skills with engineering, design, data, and operations teams. - Proficiency in SQL for basic data analysis, and strong product sensitivity with data-backed judgment. Preferred Qualifications - MBA degree in related field. - Experience in content-driven e-commerce, including strategies for video, livestream, or visual descriptions to drive conversions. - Familiarity with content commerce metrics and the dynamics of the merchant–creator ecosystem. - Background in content commerce agency operations, with understanding of advertising strategies and promotional mechanisms. - Experience in consulting, with strong structured thinking and high-output execution capabilities. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $98040 - $171423 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 1. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 1. Exercising sound judgment.