About the Company Trade Marketing Manager for a Growing and Exciting Firm in the Wine Industry. About the Role Use your creative skills, your people skills, your understanding of marketing trends- bridging brand marketing and sales efforts. Your strategic thinking and hands-on execution—balancing creative brand storytelling with data-driven performance analysis to ensure measurable results. Responsibilities • Develop and lead marketing initiatives that drive sales growth across retail, on-premise, and e-commerce channels. • Act as a vital link between sales, operations, marketing, and creative teams to ensure trade campaigns are strategically developed, flawlessly executed, and measured for impact. • Drive cross-functional collaboration to deliver engaging trade programs that maximize brand visibility at the point of sale. • Create and manage POS materials and trade collateral to engage retailers and distributors. • Plan and implement trade campaigns, including events, tastings, and shopper programs. • Build strong relationships and collaborate with retail, sales and distributor partners for effective market execution to drive sales growth. • Ensure brand consistency and compliance in all trade activities. • Manage budgets for trade marketing projects and events. • Analyze program effectiveness and provide optimization insights. • Identify new promotional opportunities in key accounts and emerging channels. • Stay updated on industry trends and competitor activities to enhance brand positioning. • Monitor and report on trade marketing program performance. • Support legal and compliance requirements for promotions. Qualifications • Bachelor’s degree in Marketing or related field. • Minimum of 5 years’ experience in related field required; 6–10 years strongly preferred, ideally within wine, spirits, or consumer packaged goods. • Strong knowledge of retail and on-premise environments. • Proven success managing trade campaigns, POS, and distributor/retailer partnerships. • Excellent communication, project management, and organizational skills. • Analytical and results-driven mindset. • Passion for wine industry, branding, and consumer engagement. Required Skills Preferred Skills Pay range and compensation package Equal Opportunity Statement We are committed to diversity and inclusivity. \`\`\`