We are seeking a motivated Digital Marketing Specialist to plan, execute, and optimize online campaigns across multiple platforms. The ideal candidate has strong knowledge of digital tools and strategies, with the ability to drive engagement, generate leads, and strengthen brand presence. ✨ Key Responsibilities • Develop, implement, and manage digital marketing campaigns (SEO, SEM, social media, email, content marketing). • Analyze performance metrics and optimize campaigns for ROI and conversion. • Manage social media accounts, create engaging content, and grow online communities. • Collaborate with design and content teams to deliver high-quality marketing assets. • Conduct keyword research and optimize website content for search engines. • Monitor competitor activity and digital trends to recommend improvements. • Prepare performance reports and present insights to the marketing team/management. ✅ Requirements • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience). • Proven experience (2–4 years) in digital marketing or a similar role. • Strong knowledge of SEO, Google Analytics, Google Ads, and social media platforms. • Experience with marketing tools (e.g., HubSpot, Mailchimp, SEMrush, Hootsuite, Meta Ads Manager). • Excellent writing, communication, and storytelling skills. • Analytical mindset with ability to interpret data and generate actionable insights. • Creative, detail-oriented, and able to manage multiple projects. 🌍 Preferred Skills (Nice to Have) • Graphic design or video editing basics (Canva, Adobe Suite). • Knowledge of HTML/CSS or WordPress. • Experience in B2B or e-commerce marketing. 💼 Employment Details • Location: [Specify Remote, Hybrid, or City Office] • Type: Full-time (Flexible schedule possible) • Compensation: Competitive salary + performance bonuses