⭐ Featured

Broan-NuTone
Vice President and General Manager Retail
This role is for a Vice President and General Manager of Retail, focusing on eCommerce sales in North America. Key tasks include managing P&L, driving growth, and developing omnichannel capabilities. Requires 15+ years in retail leadership and a bachelor’s degree; MBA preferred.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Executive
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
September 5, 2025
📍 Location detailed
United States
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🧠 Skills
#Segment
Role description
The VP of Retail and eCommerce Sales for North America will manage the P&L and direct all aspects of daily operations, driving growth and transformation for Broan-NuTone’s retail division (~$300M). This executive will be a transformational leader who drives commercial excellence, sets high-performance expectations, ensures follow-through on commitments, and builds followership with transparency, integrity and authenticity. The leader’s remit will be to transform the retail team from a “selling” organization to a business unit that that builds strategic and indispensable partnerships with our retail customers and drives profitable growth. Leveraging data and analytics, the successful candidate will bring a general management mindset, define portfolio roles for each account, build out internal and joint business planning capability, build out omni-channel capabilities, execute innovative launches, and improve in-store execution and category management.
This executive and their retail team will partner collaboratively with key customers in the home improvement and club channels such as Home Depot, Lowe’s, Menards, Amazon, and Costco. The successful candidate will also collaborate with Product Segment Teams to align retail strategies with product offerings in Exhaust Ventilation, Kitchen Ventilation, Fresh Air Systems, and Parts.
Strategic & Growth Leadership
• Business Transformation: aligns with Broan-NuTone’s Growth Agenda, defines a Growth Agenda for the team (including growth bets and enablers), and leads its execution. Build strategies for sustainable growth.
• People Leadership: builds the future, ignites passion, energizes, builds capabilities. Develops a capability-building roadmap and prioritizes its execution. Drives a Culture of Accountability.
• Indispensable Partnership Building: establishes Broan-NuTone as the preferred vendor by building indispensable partnerships with customers by focusing on strategic vision, collaborative innovation, and execution. Works closely with customers’ leadership at all levels and functions. Relentlessly pursues Category Captainship at each retailer.
• Business Leadership: treats the channel as a Business Unit by ensuring the team has a general manager mindset, assuming accountability of all aspects of the retailer partnership, collaborating cross-functionally to “make things happen”, and managing the P&L and Operating Cashflow.
• Strategic Leadership & Execution: clearly defines portfolio roles for each account, develops aligned annual plans internally and with retail partners, and ensures relentless execution. Collaborates with Segments and Marketing to shape segment strategies, and recommends product positioning, packaging, and pricing to maximize long-term market share.
• Omnichannel: develops a fact-based understanding of the customer journey and leverages it in an omnichannel way to deliver brick & mortar and digital growth. Drives the adoption of robust, data-driven omnichannel capabilities in all accounts.
• Data, Analytics, and Insights-Driven Leadership: makes data & analytics a core competency. Understands and anticipates competitive threats, while building core capabilities for the future. Leverages Market and Internal Analytics to develop a retailer, customer, and market strategy in support of company objectives. Ensures the adoption of Category Management practices.
Operational Leadership:
• Business Plan Development and Execution: Develops 3-year plan and annual operating plan to build a pipeline for key growth platforms, including financial, market-share, innovation performance, measured by agreed KPIs. Competes aggressively and with healthy sense of urgency to deliver predictable, profitable, and sustainable growth, profit, and operational cashflow. Constantly analyzes sales and other results versus plan and adjusts to attain or exceed it, while managing sales and distribution mix and balancing brand and financial objectives.
• Financial Leadership: manages trade spend and investments strategically, focusing on ROI to drive profitable growth by converting investments into impactful revenue through data-driven analytics. Implements differentiated portfolio roles for retail partners and emphasizes data-driven revenue management to maximize value creation. Drives expansive financial perspectives including net sales, EBITDA, working capital, and operating cash flow.
• Cross-Functional Partnership: Works cross-functionally with segments, marketing, supply chain, finance, revenue management, etc. to find the right solution to meet both Broan-Nutone’s and Customer’s objectives. Owns all dimensions of the partnership, including service levels, inventory, terms. Maintains operating budgets/sales forecasts, and manages the overall sales, including customer scorecards and tracking.
• Builds an Indispensable Partnership: maintains deep knowledge of customer’s goals and objectives, ensuring alignment with what is important to them and understanding how this could impact the business. Drives a mutually beneficial relationship, constantly finding “win-win” solutions. Brings the retail partner along for the journey (e.g., developing a joint business plan and reviewing it regularly; innovation summits), while solidifying Broan-NuTone’s market leadership. Maps key relationships at all levels and all functions and develops and executes a plan to enhance.
• Capability Building & Commercial Excellence: constantly pursues commercial excellence by treating it as a continuous improvement journey. Frames a prioritized capability building agenda and makes its execution part of the day-to-day operation through coaching, shadowing, stretch-assignments, formal training, etc. Develop key capabilities to run, change, and transform the business, to deliver today and build the future. Makes negotiation planning, execution, and follow-up a core discipline.
• Commercial Excellence: Experienced, balanced, strategic and data-driven commercial leader with 15+ years of progressive and retail-focused sales/sales leadership roles. Skilled commercial general manager and P&L owner spanning retail, channel and customer. Bachelor’s degree required; MBA preferred.
• Retail Channel Experience: Demonstrated commercial leadership and deep expertise across home center channel with key customers such as The Home Depot, Lowe’s, Menard’s, Amazon, etc., spanning customer segments in Canada and the US. Drives the adoption of robust, data-driven omnichannel capabilities in all accounts.
• Industry Experience: Experience working in the consumer durables category; consumer packaged goods or residential building products and home furnishings sold through the home center channel.
• Commercial Transformation: Entrepreneurial, results-oriented hunter with a track record of unlocking new retail relationships, while empowering the sales and commercial teams. Build strategies for sustainable growth.
• Collaboration, Influencing & Partnership: Experience interacting at all levels of an organization and leading sales teams of similar size; while exhibiting progressive hiring, employee development, engagement and retention strategies. Ability to influence stakeholders/customers and negotiate effectively leveraging data.
• Shapes Strategy: Anticipates and interprets market changes to envision the future and decide strategic priorities
• Drive for Results: Execution-oriented growth-driver that continuously improves and streamlines processes for efficiency and value-creation
• Puts Customers First: Understands and prioritizes customer needs and consumer trends to create distinctive value and build deep, long-lasting relationships.
• Build Talent and Teams: Talent magnet and capability developer that identifies and leverages strengths to motivate teams. Spearhead the recruitment, motivation, development, and retention of top talent who can deliver sustained and profitable revenue growth and market leadership today and tomorrow. Continuously evaluate the skills and effectiveness of the team and instill a general manager mindset and a culture of entrepreneurship, bias for action, trust, high-performance, accountability, teamwork, and development to achieve the goals of the organization and provide our people with opportunities to learn, grow, and thrive.
• Leadership and Collaboration: successfully lead and inspire direct reports and team, but also lead, work with, and influence other key Functional leaders/teams in the Organization.
• Forward-Looking: Open minded; knowledgeable on external markets, sustainability, and technological advancement. Able to distill and interpret data and analyses to clearly support cross-functional teaming that fuels growth.
• Creative and Collaborative Problem-Solver: Blend of analytical aptitude and creative intelligence to drive decision-making; innovative by nature and a “broad thinker.”
• Values and Integrity: High personal integrity and values.
• Culture: Build a diverse culture that transforms talent, builds trust and accountability, and enables a compelling workplace and team environment, where people can maximize their performance, potential, and engagement.
• Build Trust: We make commitments and keep our promises.
• Entrepreneurial Spirit: We think, evaluate, and take action like an owner.
• Bias for Action: WE move forward, and course correct along the way.
The VP of Retail and eCommerce Sales for North America will manage the P&L and direct all aspects of daily operations, driving growth and transformation for Broan-NuTone’s retail division (~$300M). This executive will be a transformational leader who drives commercial excellence, sets high-performance expectations, ensures follow-through on commitments, and builds followership with transparency, integrity and authenticity. The leader’s remit will be to transform the retail team from a “selling” organization to a business unit that that builds strategic and indispensable partnerships with our retail customers and drives profitable growth. Leveraging data and analytics, the successful candidate will bring a general management mindset, define portfolio roles for each account, build out internal and joint business planning capability, build out omni-channel capabilities, execute innovative launches, and improve in-store execution and category management.
This executive and their retail team will partner collaboratively with key customers in the home improvement and club channels such as Home Depot, Lowe’s, Menards, Amazon, and Costco. The successful candidate will also collaborate with Product Segment Teams to align retail strategies with product offerings in Exhaust Ventilation, Kitchen Ventilation, Fresh Air Systems, and Parts.
Strategic & Growth Leadership
• Business Transformation: aligns with Broan-NuTone’s Growth Agenda, defines a Growth Agenda for the team (including growth bets and enablers), and leads its execution. Build strategies for sustainable growth.
• People Leadership: builds the future, ignites passion, energizes, builds capabilities. Develops a capability-building roadmap and prioritizes its execution. Drives a Culture of Accountability.
• Indispensable Partnership Building: establishes Broan-NuTone as the preferred vendor by building indispensable partnerships with customers by focusing on strategic vision, collaborative innovation, and execution. Works closely with customers’ leadership at all levels and functions. Relentlessly pursues Category Captainship at each retailer.
• Business Leadership: treats the channel as a Business Unit by ensuring the team has a general manager mindset, assuming accountability of all aspects of the retailer partnership, collaborating cross-functionally to “make things happen”, and managing the P&L and Operating Cashflow.
• Strategic Leadership & Execution: clearly defines portfolio roles for each account, develops aligned annual plans internally and with retail partners, and ensures relentless execution. Collaborates with Segments and Marketing to shape segment strategies, and recommends product positioning, packaging, and pricing to maximize long-term market share.
• Omnichannel: develops a fact-based understanding of the customer journey and leverages it in an omnichannel way to deliver brick & mortar and digital growth. Drives the adoption of robust, data-driven omnichannel capabilities in all accounts.
• Data, Analytics, and Insights-Driven Leadership: makes data & analytics a core competency. Understands and anticipates competitive threats, while building core capabilities for the future. Leverages Market and Internal Analytics to develop a retailer, customer, and market strategy in support of company objectives. Ensures the adoption of Category Management practices.
Operational Leadership:
• Business Plan Development and Execution: Develops 3-year plan and annual operating plan to build a pipeline for key growth platforms, including financial, market-share, innovation performance, measured by agreed KPIs. Competes aggressively and with healthy sense of urgency to deliver predictable, profitable, and sustainable growth, profit, and operational cashflow. Constantly analyzes sales and other results versus plan and adjusts to attain or exceed it, while managing sales and distribution mix and balancing brand and financial objectives.
• Financial Leadership: manages trade spend and investments strategically, focusing on ROI to drive profitable growth by converting investments into impactful revenue through data-driven analytics. Implements differentiated portfolio roles for retail partners and emphasizes data-driven revenue management to maximize value creation. Drives expansive financial perspectives including net sales, EBITDA, working capital, and operating cash flow.
• Cross-Functional Partnership: Works cross-functionally with segments, marketing, supply chain, finance, revenue management, etc. to find the right solution to meet both Broan-Nutone’s and Customer’s objectives. Owns all dimensions of the partnership, including service levels, inventory, terms. Maintains operating budgets/sales forecasts, and manages the overall sales, including customer scorecards and tracking.
• Builds an Indispensable Partnership: maintains deep knowledge of customer’s goals and objectives, ensuring alignment with what is important to them and understanding how this could impact the business. Drives a mutually beneficial relationship, constantly finding “win-win” solutions. Brings the retail partner along for the journey (e.g., developing a joint business plan and reviewing it regularly; innovation summits), while solidifying Broan-NuTone’s market leadership. Maps key relationships at all levels and all functions and develops and executes a plan to enhance.
• Capability Building & Commercial Excellence: constantly pursues commercial excellence by treating it as a continuous improvement journey. Frames a prioritized capability building agenda and makes its execution part of the day-to-day operation through coaching, shadowing, stretch-assignments, formal training, etc. Develop key capabilities to run, change, and transform the business, to deliver today and build the future. Makes negotiation planning, execution, and follow-up a core discipline.
• Commercial Excellence: Experienced, balanced, strategic and data-driven commercial leader with 15+ years of progressive and retail-focused sales/sales leadership roles. Skilled commercial general manager and P&L owner spanning retail, channel and customer. Bachelor’s degree required; MBA preferred.
• Retail Channel Experience: Demonstrated commercial leadership and deep expertise across home center channel with key customers such as The Home Depot, Lowe’s, Menard’s, Amazon, etc., spanning customer segments in Canada and the US. Drives the adoption of robust, data-driven omnichannel capabilities in all accounts.
• Industry Experience: Experience working in the consumer durables category; consumer packaged goods or residential building products and home furnishings sold through the home center channel.
• Commercial Transformation: Entrepreneurial, results-oriented hunter with a track record of unlocking new retail relationships, while empowering the sales and commercial teams. Build strategies for sustainable growth.
• Collaboration, Influencing & Partnership: Experience interacting at all levels of an organization and leading sales teams of similar size; while exhibiting progressive hiring, employee development, engagement and retention strategies. Ability to influence stakeholders/customers and negotiate effectively leveraging data.
• Shapes Strategy: Anticipates and interprets market changes to envision the future and decide strategic priorities
• Drive for Results: Execution-oriented growth-driver that continuously improves and streamlines processes for efficiency and value-creation
• Puts Customers First: Understands and prioritizes customer needs and consumer trends to create distinctive value and build deep, long-lasting relationships.
• Build Talent and Teams: Talent magnet and capability developer that identifies and leverages strengths to motivate teams. Spearhead the recruitment, motivation, development, and retention of top talent who can deliver sustained and profitable revenue growth and market leadership today and tomorrow. Continuously evaluate the skills and effectiveness of the team and instill a general manager mindset and a culture of entrepreneurship, bias for action, trust, high-performance, accountability, teamwork, and development to achieve the goals of the organization and provide our people with opportunities to learn, grow, and thrive.
• Leadership and Collaboration: successfully lead and inspire direct reports and team, but also lead, work with, and influence other key Functional leaders/teams in the Organization.
• Forward-Looking: Open minded; knowledgeable on external markets, sustainability, and technological advancement. Able to distill and interpret data and analyses to clearly support cross-functional teaming that fuels growth.
• Creative and Collaborative Problem-Solver: Blend of analytical aptitude and creative intelligence to drive decision-making; innovative by nature and a “broad thinker.”
• Values and Integrity: High personal integrity and values.
• Culture: Build a diverse culture that transforms talent, builds trust and accountability, and enables a compelling workplace and team environment, where people can maximize their performance, potential, and engagement.
• Build Trust: We make commitments and keep our promises.
• Entrepreneurial Spirit: We think, evaluate, and take action like an owner.
• Bias for Action: WE move forward, and course correct along the way.