Job Requirements Sweetwater, the nation’s #1 online retailer of music instruments and pro audio equipment is seeking to add a VP of Marketing to our growing team. In this role, you will provide strategy and leadership for teams executing brand strategy, social content, creative, marketing operations, and communications. Responsibilities • Develop and strengthen Sweetwater brand equity, creative positioning, brand architecture and social engagement through strategic planning and execution • Partner with the VP of Performance Marketing to identify and execute on top-of-funnel marketing opportunities to generate increased brand awareness as part of a larger, cohesive marketing strategy • Collaborate with the VP of Brand to oversee the Sweetwater “story” and brand identity in the market; assess current creative and provide brand refresh, as needed determined by consumer research • Work closely with the Director of Social Media to develop strategy and execution of creative content for social media and events • Work closely with Director of Brand Design to ensure consistent application of brand and creative across all marketing channels • Manage and build a capability for compelling communication across numerous styles, types and reaching various audiences for brand enhancement and PR • Collaborate with other marketing leaders to Identify marketing and customer trends to determine new ways to maximize customer awareness, acquisition, and engagement • Collaborate with other marketing leaders and members of the senior leadership team to ensure alignment and buy-in cross-functionally • Provide a strong vision and coaching for team members in innovative and strategic thinking to maximize individual and collective performance • Collaborate with Chief Supply Chain Officer and SVP of BizOps to develop and implement a cohesive and effective brand marketing strategies across all channels with clear goals that align with company objectives Qualifications • 7+ years in Marketing Leadership role • Consumer Industry expertise, ideally in digitally native / eCommerce environment • Strong understanding of enthusiast brands and categories • Demonstrated success building and implementing a brand strategy that has delivered measurable results • Proven experience and success across all disciplines of marketing (strategy, branding, customer acquisition, communications, social media) • Successful experience leading large teams (20+ people) • Effective team builder with a demonstrated track record of having developed highly capable marketing groups with high levels of trust, engagement, and passion • Creative thinker with strong analytical skills and a "solutions-oriented" mindset • Visionary with a driven personality, not only highly analytical and strategic, but also creative and hands-on • Effective communicator, strong personal presence, and able to easily engender confidence from the board room to the customer • Ability to develop and articulate strategy coupled with a willingness to “roll up your sleeves” and do the work required for success • Unquestionable integrity, credibility, and character with a high energy level, a strong work ethic, and a passion for his/her work. • Bachelor’s Degree or equivalent. Sweetwater "Ideal" Team-Player • WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences • Gets Things Done – You have a great work ethic and move through tasks with a sense of urgency • Obsesses over the Details – You are committed to paying attention to the details • Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better • Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!  Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.