Job Title: Vice President of Marketing Hybrid onsite to Howell, NJ About the Company We are a fast-scaling eCommerce brand with a growing portfolio of direct-to-consumer (DTC) businesses across multiple categories, including fitness, wellness, kids’ products, home, pet care, and lifestyle. Our brands are built on Shopify, Amazon, and emerging platforms, and we’re expanding rapidly with a data-driven, community-first approach. We are seeking an entrepreneurial marketing leader who thrives in scaling environments (not corporate). This role requires a proven ability to build and lead multiple high-performing teams while shaping and executing innovative, omnichannel strategies that accelerate growth and strengthen brand equity. Role Summary The Vice President of Marketing will own the marketing vision and execution across our portfolio of DTC brands. This is a senior leadership role spanning growth, brand, eCommerce, and creative. The VP will lead multiple teams—including Growth, Brand, Shopify/eCommerce, and Creative—ensuring alignment, collaboration, and measurable performance outcomes. The ideal candidate has prior VP or Director-level experience in scaling eCommerce/DTC businesses, with demonstrated success driving customer acquisition, retention, and revenue growth. This individual must bring a balance of strategic foresight and hands-on execution, thriving in a fast-paced, entrepreneurial environment. Key Responsibilities Strategic Leadership & Growth • Define the long-term marketing vision and translate company goals into actionable strategies. • Build brand architecture, positioning, and messaging frameworks across a multi-brand portfolio. • Drive category insights, consumer trends, and competitor analysis to inform decision-making. • Collaborate cross-functionally with product, sales, and operations to support launches and promotions. • Partner with ownership and executive leadership, bringing proactive ideas and owning execution. Performance Marketing & Digital Strategy • Oversee digital strategy across paid, owned, and earned media: Meta, Google, YouTube, TikTok Shop, affiliate, email, SMS. • Guide SEO, CRO, site performance, and merchandising strategies. • Champion creative testing and optimization to improve CAC, LTV, and conversion rates. • Drive influencer, PR, organic social, and storytelling initiatives to build brand equity. Revenue, Retention & Customer Insights • Lead customer acquisition, funnel efficiency, and loyalty programs. • Ensure marketing strategies align with revenue goals and margin sensitivity. • Strengthen retention initiatives through segmentation, lifecycle marketing, and personalized content. Data, Tooling & Operational Excellence • Define KPIs, reporting standards, and attribution models across all marketing teams. • Implement analytics dashboards and ensure adoption of tools such as GA4, Shopify, Triple Whale, Klaviyo, and Northbeam. • Align reporting cadence, budget accountability, and forecasting. Team Leadership • Lead multiple divisions: Growth, Brand, Shopify/eCommerce, and Creative. • Provide mentorship, structure, and development opportunities for department heads and team members. • Build a collaborative, high-performance, mission-driven culture. • Support global team management, including freelancers and contractors. Budget & Vendor Management • Set and oversee marketing budgets with strict ROI accountability. • Approve and manage external vendors, agencies, and technology platforms. Innovation & Future Readiness • Foster a culture of test-and-learn experimentation. • Leverage AI, automation, and personalization to scale efficiently. • Stay ahead of evolving platforms, tools, and consumer behaviors. Qualifications • 10+ years of progressive marketing leadership experience, with at least VP or Director-level responsibility. • Proven success scaling eCommerce/DTC brands (experience in corporate settings will not be considered). • Strong track record building and leading multiple marketing teams. • Deep knowledge of Shopify, Amazon, TikTok Shop, and performance channels (Meta, Google, YouTube, affiliate, email/SMS). • Hands-on familiarity with analytics and eCommerce tools (GA4, Shopify, Northbeam, Triple Whale, Klaviyo, etc.). • Experience managing multiple brands simultaneously. • Analytical, creative, and execution-oriented with a customer-first mindset. • Excellent communicator, collaborator, and culture builder. Success in the First 6–12 Months • Establish KPIs, dashboards, and reporting across all brands. • Improve blended ROAS and CAC efficiency. • Launch 3–5 cross-brand or flagship marketing campaigns. • Scale and restructure marketing teams to meet growth needs. • Build a unified marketing culture across teams. Department: Marketing Hours: 9:00 AM – 5:00 PM (EST or CST) Salary: $200,000