Digitally Native Beauty brand is looking for a looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning. The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping reach new audiences, scale their creator and partnership programs, and drive consistent, high-impact product launches. Key Responsibilities Marketing Leadership • Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones • Build integrated campaign strategies across teams and channels—owned, earned, and paid • Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables • Ensure consistency and clarity across all marketing touchpoints Go-To-Market Strategy • Own launch strategy and execution for all new products, kits, and collaborations • Build repeatable GTM processes in partnership with Product, Ops, and Creative • Ensure launches are high-impact, on time, and well supported by all marketing functions • Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout Influencer & Creator Marketing • Set the vision and strategy for influencer and creator marketing • Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate • Collaborate with Growth to amplify creator content in paid and performance media • Build and manage a high-performing Influencer team and hire key talent Campaign & Creative Development • Partner with Creative Director to concept and execute 360 campaigns and key brand moments • Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth • Guide asset development across platforms and formats—from email to Meta to retail • Ensure creative output is high quality, on brand, and strategically sound Marketing Operations & Team Leadership • Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops • Drive clarity, accountability, and focus across all marketing functions • Establish process and team structure to support scaling execution • Own team-wide planning and delivery against calendar and company goals What You’ll Bring • 10+ years in marketing with at least 3+ years in a senior leadership role • Experience in beauty or consumer brands preferred • Strong background in product marketing, creative development, and campaign planning • Proven success in influencer and creator marketing strategy • Excellent cross-functional communication and team leadership skills • Experience managing complex calendars and high-volume execution Salary dependent on experience but around $230,000 base