This is a 6-12 month contract-to-hire position. Strong preference for candidates to be in PST or MST time zones or open to working late hours if in CST/EST. The role is not open to C2C, C2H, OPT, or Visa consideration. No vendor support of any kind. Our client is looking for a highly skilled and experienced Vice President of Analytical Lifecycle Marketing & CRM to lead our data-driven customer relationship management efforts. The successful candidate will be responsible for overseeing CRM data pipelines with our technology partners, delivering detailed in-flight and post-campaign reporting, producing regular CRM reports, managing our holdout and control group strategy, and working with our talented Data and Analytics team on advanced analytics projects. This is a hands-on role that demands strong data manipulation skills and the ability to translate complex data into actionable insights to drive customer engagement and business growth. REQUIRED SKILLS • 10-15 years exp. directly in CRM / Life Cycle Marketing • Hands-on exp. working with Iterable • Hands-on exp. working with Tableau • Ability to effectively present to C-Suite • DTC experience (direct to consumer) NICE TO HAVE • Amplitude exp. • Data Warehousing exp. • Cloud exp. • Proficiency with SQL and/or Python • Nutritional, Fitness, or Health industry exp