Seeking a strategic and data-driven executive to own CRM, e-commerce, Amazon, and retail channels. This leader will drive customer monetization, optimize lifecycle marketing, and scale integrated commerce operations across multiple brands. Key Responsibilities: • Lead CRM strategy & execution across email, SMS, push, and loyalty to drive incremental revenue. • Own a la carte e-commerce, Amazon, and retail channel performance. • Serve as P&L owner, overseeing forecasting, KPIs, and revenue targets. • Leverage data & analytics to optimize LTV, segmentation, and targeting strategies. • Oversee CRM platforms, site optimization tools, and vendor partnerships. • Lead and mentor a high-performing team across CRM & commerce functions. Qualifications: • 15+ years in CRM and e-commerce, 5+ in senior leadership. • Proven experience scaling DTC and subscription businesses. • Expertise with CRM & e-commerce platforms (Iterable, Braze, Klaviyo, Shopify, Magento). • Strong analytical, leadership, and cross-functional collaboration skills. • Amazon and omnichannel experience preferred.