🐕About Us At Wuffes, we’re on a mission to improve pet health at scale, and we’re doing it at pace. We are the fastest-growing pet health company in the world, building a high-performance, science-led business that’s redefining what premium pet care looks like. Our ambitions are big, our product range is driven by clinical efficacy, and we’re powered by a global team committed to raising the bar. We expect excellence, act with urgency and care deeply about results, for our customers, our team and the business we’re building together. It’s a fast-moving, high-accountability environment where performance matters and impact is rewarded. If you’re looking for somewhere to challenge yourself, operate at pace and scale something special you’ll thrive here. What You Can Expect 📊 Ownership at Scale - Whether you’re growing our brand, supporting customers or scaling operations, your work drives real results. You’ll be trusted to lead, take ownership and make an impact from day one. 🎯 High-Impact Work - We test fast, learn faster and kill what doesn’t improve the P&L. 🧠 High-Performance Culture - You’ll join a team of smart, driven operators who move fast and push for exceptional outcomes. We value ownership, ambition, and a bias for action 📈 Accelerated Career Growth – We move fast, and so do our people. Delivering impact opens doors to new skills, fresh challenges and opportunities that match your ambition. 🐶 Impact-Driven Growth - We’re building a generational science-backed pet health brand, one that scales globally and improves the lives of pets and their people. 🚀 Your Role in the Pack As VP / Head of Growth, you’ll lead Wuffes’ performance marketing engine. You’ll own paid acquisition, conversion rate optimisation, and the commercial funnel from ad to AOV. With a clear mission to scale profitably, you’ll operate at pace across Meta, Google, AppLovin, TikTok, and beyond. You’ll manage a team of high-impact specialists (including a senior marketer, CRO lead, and in-house designer/engineer), while collaborating closely with Product, Creative, and Brand to ensure everything is aligned to hit the numbers that matter: CAC, ROAS, LTV, and payback windows. Having an AI—forward mindset is critical to the role – using tools, agents, and automation to unlock speed, reduce friction, and expose hidden opportunities. This is a hands-on, full-stack growth role. You'll own strategy, execution, data/attribution and reporting. 📒 Your Responsibilities • Own & Scale Paid Acquisition - Manage multi-channel performance marketing with accountability for daily spend, CAC efficiency, and revenue growth. • Drive Full-Funnel Performance  - Partner with product and creative to optimise landing pages, offers, flows, and UX, owning CRO across all DTC channels. • Attribution & Modelling - Lead the build of our attribution stack (post-purchase, in-platform, MMM etc). Use it to sharpen media efficiency and cohort returns. • Manage Growth Infrastructure - Operate with in-platform reporting and internal tooling (no third-party attribution yet). Build smart and scalable systems. • Lead a High-Performance Team- Manage and develop a senior performance marketer, CRO lead, and designer/engineer. Set the standard for pace, quality, and output. • Collaborate Cross-Functionally - Work in sync with Brand (who own influencer/content), Product, Retention and Creative. • Continuously Optimise Through Testing - Build experimentation frameworks, launch fast, learn quickly. From creative formats to pricing models to CRO strategies. 🧠What You Bring • 7+ years of experience in high-performance growth or DTC performance marketing environments • Track record of managing five-figure daily spend across Meta, AppLovin, and Google • Track record of driving growth in subscription-led environments, where retention is as critical as acquisition • Built and operated attribution systems, including Rockerbox, post-purchase surveys, geo testing, and incrementality frameworks • Deep command of key growth metrics: CAC, ROAS, LTV, payback period, and contribution margin • Hands-on builder with a strategic lens - can architect systems and dive into the weeds when needed • Proficient in leveraging AI to enhance strategy, analysis, and creative execution • Obsessed with performance creative, CRO, and full-funnel testing - from ideation to iteration • London-based preferred, but open to US-based candidates with timezone overlap