About Hungry Minds: Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. Since our founding, we have sold over 280,000 copies of our debut publication, The Book: The Ultimate Guide to Rebuilding Civilization, generating $20M in sales in 2024 alone. As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery. 💰 Our Growth: • $1M revenue in 2023 (Aug - Dec) • $20M revenue in 2024 🎯 Our Goal: • $50-70M revenue target for 2025 We are looking for a skilled Web Analyst to join our team on a part-time, hourly contract basis. This role is ideal for someone who is experienced in marketing analytics, conversion optimization, and tag management. You will work closely with our marketing and development teams to enhance tracking, improve campaign performance, and drive business growth. Key Responsibilities: • Manage and optimize marketing pixels and conversion tracking across multiple platforms. • Configure and maintain Google Analytics accounts and ensure accurate data collection. • Implement and manage Google Tag Manager setups, including creating and troubleshooting tags, triggers, and variables. • Analyze user behavior and conversion funnels to identify opportunities for improvement. • Collaborate with marketing and development teams to align analytics with campaign goals. • Utilize Shopify expertise to support e-commerce tracking and data analysis. • Provide actionable insights based on data to improve marketing ROI. Requirements: • Proven experience in web analytics, especially Google Analytics and Google Tag Manager. • Strong understanding of marketing pixels (Facebook Pixel, Google Ads, etc.) and conversion tracking. • Expertise in Google Tag Manager setup and management. • Experience working with Shopify and e-commerce analytics is highly desirable. • Ability to work independently and deliver results on a contract/hourly basis. • Strong communication skills and ability to explain technical details to non-technical team members. Compensation: • Hourly rate: depending on experience and expertise. Work Schedule: • Part-time, flexible hours based on project needs.