Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for IBM. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. Introduction IBM.com Your Role And Responsibilities Web Strategists create, land, test, optimize and merchandize web experiences, using analytics and experimentation to increase IBM's relevancy, empowering conversion from web visit to leads, and landing eCommerce orders. Every individual is expected to play their part to achieve the KPIs defined at the team or organizational level. Some Examples Of Team/org KPIs Include • X% YtY growth in organic web traffic • X% organic engagement • x% conversion rate from completion to qualified lead • Sales workload from web conversion/eCommerce orders/New Client Acquisition (NCA) You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion. Required Technical And Professional Expertise As an entry-level web strategist on the IBM.com team you'll be expected to drive business outcomes and develop specialized skills to help you progress and grow as a marketing professional. These include, but are not limited to: Analyze KPIs to make data-driven recommendations to improve web performance Execute simple web optimization tactics to improve prioritized experiences Execute data-driven experiments and suggest improvements Build depth and breadth of Web strategy tools, including Adobe suite Develop robust stakeholder management skills Team focused, organized project planner • Critical to any role at IBM are 3 core behaviors that drive our performance and commitment to each other. Growth Mindset - staying curious and open to feedback, experimentation, learning from everyone, and focusing on solutions not the problems. As a Band 6, you'll be expected to recognize job-related challenges, and investigate and analyses root causes. Being consistently open to feedback to improve performance and outcomes is essential to growth. • Team Focus - building inclusive relationships with respect and empathy and collaborating across the business to drive organizational outcomes. • As a Band 6, you'll be expected to draw upon professional concepts to collaborate with others to carry out your assignments. You'll have access to an international team of experts that will help you learn how to best execute based on their experiences. • Outcome Focus - testing the status quo and using a customer-centered, nimble approach in everything we do. As a Band 6, you'll be expected to strive to continuously improve your understanding of key audiences and IBM.com visitor behaviors to constantly optimize the user experience and support company-wide revenue goals. Preferred Technical And Professional Experience Bachelor's degree or equivalent experience IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you have questions about this posting, please contact support@lensa.com