Role: Website & Digital Automation Manager- Sheffield Salary: £50,000 - £55,000 per annum Hours: 9am- 5pm Monday- Friday (flexibility) Benefits: • Hybrid working/ Remote working • Flexibility • Health and Wellbeing • Social Gatherings • Holidays- 25 days + stats • Enhanced family friendly leave • Maternity and paternity pay • Life assurance • pension 5% • Hybrid work model with collaborative days in our Sheffield HQ. Position Overview: The Website & Digital Automation Manager is the end-to-end owner of our clients’ website and its supporting digital infrastructure. This strategic role is responsible for building long-term, in-house capability across site performance, lead automation, and commercial optimisation. It holds full operational ownership of the website as both our digital storefront and primary self-serve revenue channel, accountable for its day-to-day operation, conversion performance, and continuous optimisation to meet user needs and deliver against commercial goals. Sitting at the intersection of digital product, performance marketing, and commercial enablement, the role is closely aligned with Product Development to ensure full visibility of upcoming launches and updates, roadmap alignment, and shared delivery of high-impact journeys, capabilities, and site infrastructure. It is also responsible for reviewing all website content to ensure accuracy, relevance, and readiness. It directly supports our ambition to generate 20% of total revenue through digital channels by: • Owning and continuously improving the website to reduce friction and increase conversion • Driving high-performance campaigns and automated lifecycle journeys • Implementing and evolving scalable CMS and marketing automation systems • Designing and managing HubSpot-based scoring models and attribution workflows • Embedding a test-and-learn culture that drives agility, insight, and ROI across the digital funnel The role works closely with Product Development to ensure roadmap alignment and shared delivery of high-impact journeys, capabilities, and site infrastructure. It ensures our site evolves in sync with product goals and user needs — particularly in key areas such as pricing, checkout, self-serve, and content delivery. This is a business-critical hire, accountable for translating user intent into action and ensuring that every page, path, and platform works together to convert digital interest into measurable sales outcomes — especially for our self-serve and lower-value customer segments. Responsibilities: Website Optimisation Lead Scoring & Marketing Automation • In alignment with the Head of Digital, lead the continuous optimisation of the website to improve conversion, reduce friction, and drive direct digital revenue • Take full day-to-day accountability for the website’s performance across user experience, engagement, and commercial conversion • Ensure all website content is accurate, up to date, and reflects current products, campaigns, messaging, and priorities, with regular reviews in place to identify and address gaps proactively • Ensure all on-site journeys and content are aligned with product updates, campaign priorities, and self-serve objectives • Own and manage HubSpot marketing automation workflows and lead scoring models — from first-touch engagement through to MQL and sales handover • Design, build, and optimise lifecycle nurture journeys using behavioural signals, campaign triggers, and content pathways • Work collaboratively with the CRO Manager to apply experimentation insights and validate UX improvements • Align lead scoring with Sales and Ops teams to reflect genuine intent and improve MQL to SQL progression • Integrate insights from GA4, HubSpot, Microsoft Clarity, and campaign data to improve scoring accuracy and journey targeting • Build and maintain real-time dashboards to track qualified lead volume, funnel performance, and campaign contribution to pipeline and revenue • Monitor and report on KPIs including MQL volume/quality, lead velocity, automation effectiveness, and ROI — ensuring continuous optimisation of automation and scoring models • Line manage the HubSpot Marketing Lead, ensuring delivery across lead scoring, nurture workflows, and campaign automation CMS & Campaign Enablement • Own the creation, deployment, and QA of all marketing and campaign landing pages using HubSpot CMS (or future CMS platform) • Improve CMS agility by developing reusable templates, modular content blocks, and standardised build processes to reduce reliance on developer input • Ensure all site pages and campaign assets meet brand, accessibility, and UX standards — working closely with Design, Product, and Marketing teams • Support the launch of self-serve product journeys by enabling fast deployment of new pricing, sign-up, and checkout flows • Manage content delivery across all funnel stages — including lead magnets, gated assets, resource hubs, and webinar pages • Enable the marketing and content teams to launch and iterate faster by providing flexible page-building tools, guidance, and QA oversight • Collaborate with the Product and Content teams to ensure the site infrastructure supports timely launches and user-facing product updates • Ensure all campaign pages are tracked accurately via GA4, HubSpot, and UTM tagging structures to support attribution and performance reporting Growth & Performance • Design and implement testable campaign structures in collaboration with the CRO Manager and Paid Media specialists • Monitor and improve the performance of landing pages and nurture journeys using data-led insight (e.g. conversion, bounce rate, funnel drop-off) • Ensure campaign execution across paid, email, and social channels aligns with scoring models and commercial objectives • Track and report on campaign ROI, MQL contribution, and funnel progression using GA4, HubSpot, and Looker Studio Performance Measurement & Insight • Build and maintain performance dashboards to track funnel progression, lead quality, nurture effectiveness, and campaign contribution to revenue • Apply multi-channel attribution models to understand the impact of each digital channel on MQL generation and digital sales • Monitor and report on KPIs including conversion rates, lead scoring accuracy, MQL to SQL progression, and ROI from automated campaigns Experience: • 4+ years’ experience in digital marketing with hands-on ownership of CMS platforms, marketing automation, and performance reporting • Proven success in designing and managing HubSpot (or equivalent) lead scoring models, workflows, and lifecycle journeys • Strong understanding of full-funnel digital journeys and the metrics that drive commercial performance (e.g. conversion rates, CAC, MQL→SQL) • Experience managing CMS environments and deploying campaign and nurture content at pace (ideally using HubSpot CMS or WordPress) • Demonstrated ability to build and manage dashboards that track funnel performance, campaign ROI, and digital revenue contribution • Experience using analytics and attribution tools (GA4, Microsoft Clarity, Looker Studio or similar) to surface actionable insight • Confident working with cross-functional teams across Sales, Product, Marketing, and Operations in a commercially focused environment Preferred: • Experience in B2B SaaS, EdTech, or subscription-based product environments • Familiarity with CRO tools (VWO, Clarity, GA4) and use of behavioural insights to improve digital journeys • Exposure to self-serve product sales models and paid media-driven funnels • Working knowledge of agile marketing or sprint-based delivery frameworks Technical Skills • HubSpot Marketing Hub (scoring, workflows, landing pages, reporting) • GA4, Looker, Microsoft Clarity, UTM tracking • CMS management (HubSpot, WordPress, or equivalent) • Understanding of HTML/CSS (advantageous)