Aspire 2Be - The Digital Learning Specialists Full job description We aim to empower businesses and organisations through our innovative digital learning solutions. Utilising the latest skills and technologies, we provide professional development and qualifications; bespoke eLearning platforms; and digital consultancy services. Purpose of Job / Company Values As the Website & SEO Lead at Aspire 2Be, you will spearhead the continuous development of our websites, focusing on user journey and experience, and creating SEO-rich content. You will drive SEO optimisation, using analytics and reports to continually revise and enhance SEO performance and user experience. You will also assist with creating and implementing PPC campaigns across Google ads and social media channels, using reporting tools to analyse and present performance, and inform future campaigns. Key Responsibilities / Accountabilities • Website Management: Support development and maintenance of websites including developing SEO focused content, UX optimisation, and general updates and maintenance. • SEO Strategy: Support SEO efforts, including keyword research, on-page optimisation, and content strategy to improve organic search rankings. • Analytics: Read and interpret data and utilise this to drive future content and campaigns. • Reporting: Prepare regular reports on website and campaign performance and key metrics, helping to refine strategies based on findings. • PPC Campaign Support: Assist in creating and optimising PPC campaigns across Google Ads, social media channels, and other platforms to drive relevant traffic, generate leads and improve ROI. • General marketing activities: Collaborating with wider Marketing team on campaign creation, internal and external comms, events support and general ad-hoc marketing activities. • Collaborate closely with cross-functional teams to ensure content is created accurately and according to relevant brand guidelines. • Ensure compliance with all legal, regulatory, and ethical guidelines related to website and content design and creation, safeguarding the company's reputation and intellectual property. • Work in collaboration with the Marketing Team to create and develop marketing campaigns and assets. • Work in collaboration with the Educ8 Group Marketing Team to ensure brand alignment and consistency across the group. • Support development of marketing assets, website content, and any wider content requirements for A2B products and services. Personal Qualities • Commitment to continuous learning and professional development to remain relevant and up to date in a rapidly changing digital landscape. • Ability to express ideas succinctly and clearly, both verbally and through written work. • Passionate about achieving elevated levels of excellence in learning and development, demonstrating a clear commitment to high standards and driving continuous improvement. • Highly professional, motivated, and committed to maintaining confidentiality while working collaboratively with clients, internal stakeholders, and third-party organisations. • Customer-centric mindset, aligning training programs and implementation strategies with business objectives to deliver tangible value to clients. • Self-motivated with the ability to work proactively using own initiative, prioritising work, and managing competing demands effectively. • Able to establish good working relationships with a wide range of people, including senior staff, and work seamlessly as part of a team. • Flexible and adept at quickly learning and implementing new features and functionalities within Office 365 to ensure smooth implementation and effective utilisation of tools. • Meticulous attention to detail in understanding the complexity of Office 365 applications and business requirements. • Proactive approach to problem-solving to address issues promptly and ensure seamless integration and adoption of Office 365 solutions. Essential Criteria • Experience: Up to date, relevant and broad experience in a marketing role, preferably with PPC and SEO experience. • Technical Skills: Proficiency in Google Ads, Google Analytics, SEO tools (eg. Yoast), and Wordpress. • Analytical Thinking: Ability to interpret data and provide actionable insights. • Communication: Strong verbal and written communication skills. • Attention to Detail: High level of accuracy and attention to detail. • Team Working: Ability to support and work closely with Marketing and wider team. • Self-motivated, with the ability to work proactively using own initiative. • Excellent organisational skills, with the ability to manage multiple tasks, workstreams and projects. • Full UK Driving Licence with Business Cover Insurance (A copy of your insurance will be requested upon offer). Desirable Criteria • Relevant Marketing or Digital Marketing qualification. • CRM: Knowledge and experience of working with HubSpot. • E-Commerce: Possess an understanding of e-commerce platforms. • Experience of working with Adobe Creative Suite. Key Technologies • HubSpot • Google Analytics • PPC • SEO tools (e.g. Yoast) • Microsoft 365 For further information on this job role, please contact us on 01443 749000. Safeguarding Educ8 Group is committed to Safeguarding and promoting the welfare of children, young people and adults at risk, and expect all employees to share this commitment. All successful applicants will be required to undertake a satisfactory DBS check, this may be a Standard or an Enhanced DBS check with a children’s barred list check, in line with their job role. Educ8 uphold the Armed Forces Covenant and are committed to supporting the armed forces community through their recruitment process. Why work for us? Educ8 Training Group are a Values driven organisation creating a Gr8 Culture resulting in being the #2 Best Education and Training Company to work for in the UK in 2024. If you'd like to work with Gr8 people who are passionate about training and education then we'd love to hear from you. We offer excellent benefits, a values driven ethos but most of all a Gr8 place to work. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Benefits Annual Leave package: 30 days annual leave which includes Christmas shutdown and day off for Birthday. Additional holiday accrued after 2 years’ service starting from 1 day per year up to a maximum of 5 days. 45p per mile mileage allowance. Early finish on a Friday ‘Rejuven8’ time. Employee Assistance Programme offering counselling support and advice from day 1 of employment. Employee Mental Health First Aider. Flexible/home working encouraged. Excellent wellbeing support and monthly group activities. Educ8 reserves the right to bring forward the closing date should we receive a sufficient number of applications for this role. Should you not hear from us 4 weeks after application, unfortunately you have been unsuccessful. Job Types: Full-time, Permanent Pay: £26,000.00-£33,000.00 per year Schedule: • Monday to Friday Work Location: Hybrid remote in Port Talbot SA12 7AX