Senior Customer Analyst | Retail & Ecommerce | Up to £70K | Hybrid (London)Looking to join a fast-paced retail brand where your insights genuinely drive the bottom line?We’re partnering with a well-known multi-channel clothing retailer that’s on a mission to elevate their customer strategy through best-in-class analytics. They’re looking for a Senior Customer Analyst who can bridge the gap between data and commercial decision-making — someone who thrives at the intersection of insight, planning, and trading.The RoleThis is a key position in the analytics and finance team, responsible for understanding the full customer lifecycle and using that to influence planning, performance, and strategy.You’ll own the customer data lens — from repeat rates and LTV to growth projections and retention strategies — and translate that into actionable goals for marketing, finance, and trading.Core Responsibilities • Analyse the customer file, identifying key trends in acquisition, retention, and churn • Provide insight into repeat behaviours, growth patterns, and revenue opportunities • Collaborate closely with marketing and trading teams to set realistic and effective goals • Build and improve reporting frameworks post a recent CRM migration to an external provider • Model future performance across key periods (Q4 peak season, Q1 strategy, Q2/Q3 deep-dives) • Run segmentation, forecast LTV, and assess campaign performanceUpcoming Projects • Migration is complete — now it's time to build out core reporting • Q4: Prepare for peak season with data-led strategies • Q1: Set goals, model performance and acquisition needs • Q2–Q3: Deeper insight work, strategic evaluations, and long-term planningIdeal Candidate • Strong SQL experience — able to pull and manipulate large customer datasets • Excellent Excel modelling skills — forecasting, cohort analysis, commercial modelling • Proven background in customer metrics: LTV, segmentation, retention, churn • Experience in retail/ecommerce highly preferred — ideally across seasonal/trading cycles • Commercial mindset: understands how insight feeds into financial and marketing strategy • Comfortable working cross-functionally with Finance, Trading, and CRMLocation & Offer • Hybrid working – London HQ (ideally 2–3 days per week) • Salary: Up to £70,000 depending on experience • Strong benefits package and a highly collaborative, data-led cultureIf you're a commercially minded analyst who knows how to make customer data speak to performance — and you want to work in a high-growth environment where you can actually shape the plan, this one’s for you.Send your CV to roshnibaillie@harnham.com to hear more