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Senior Manager, eCommerce and Merchandising
The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, eCommerce and Merchandising.OverviewWe are seeking a strategic and results-oriented Senior Manager, eCommerce and Merchandising to drive our day-to-day merchandising strategy and execution. This role will manage a Sr Merchandising Analyst and drive eCommerce experiences, improve the patient journey, and maximize conversion rates. Working closely with cross-functional teams, the Senior Manager will be responsible for best in class merchandising, monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience.What You’ll Do • Define and manage the merchandising strategy for ClearChoice dental service lines • Generate and share insights, learnings and best practices utilizing data, insights, and industry analysis to continually refine merchandising strategies and campaign designs, optimizing engagement, conversion rates, and ROI • Create compelling visual merchandising experiences that drive customer engagement • Partner with call center teams to track appointment quality and close attribution loops Lead partnerships across the broader Marketing organization to drive efficient paid and organic search optimization • Create and manage a prioritized backlog of merchandising initiatives and enhancements • Assist in content and experience planning and activation, managing calendars and processes to drive on time launches and optimizations • Responsible for distilling and coordinating complex sets of data to tie Digital Commerce strategies back to business results for executive and cross functional presentations and readouts • Partner with Digital Performance team to develop and continuously optimize suite of business reports to identify merchandising opportunities to increase site conversion and patient engagement; including conversion rate optimization ideas • Monitor competitor web experiences and industry trends to identify innovative merchandising opportunities • Develop and maintain effective workflows, processes, and timelines for merchandising activities, ensuring efficient and flawless execution of all merchandising initiativesEducation and Experience • 6+ years of experience in site merchandising, e-commerce, or digital marketing • Ability to manage multiple projects in a fast-paced, deadline-driven environment • Bachelor’s degree in Marketing, Business, E-commerce, or a related field • Proficiency in web tools such as Google Analytics, Tableau, or similar platforms • Strong analytical skills with experience using data to drive decision-making and optimize merchandising strategies • Ability to innovate and experiment with a focus on consumer experience, engagement, and conversion • Excellent communication and leadership skills, with the ability to influence cross-functional teams • Proficiency in e-commerce platforms, PIM tools, and analytics platforms (e.g., Salsify, Hybris, Google Analytics, Adobe Analytics)Annual Salary Range: $130,000-$160,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, eCommerce and Merchandising.OverviewWe are seeking a strategic and results-oriented Senior Manager, eCommerce and Merchandising to drive our day-to-day merchandising strategy and execution. This role will manage a Sr Merchandising Analyst and drive eCommerce experiences, improve the patient journey, and maximize conversion rates. Working closely with cross-functional teams, the Senior Manager will be responsible for best in class merchandising, monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience.What You’ll Do • Define and manage the merchandising strategy for ClearChoice dental service lines • Generate and share insights, learnings and best practices utilizing data, insights, and industry analysis to continually refine merchandising strategies and campaign designs, optimizing engagement, conversion rates, and ROI • Create compelling visual merchandising experiences that drive customer engagement • Partner with call center teams to track appointment quality and close attribution loops Lead partnerships across the broader Marketing organization to drive efficient paid and organic search optimization • Create and manage a prioritized backlog of merchandising initiatives and enhancements • Assist in content and experience planning and activation, managing calendars and processes to drive on time launches and optimizations • Responsible for distilling and coordinating complex sets of data to tie Digital Commerce strategies back to business results for executive and cross functional presentations and readouts • Partner with Digital Performance team to develop and continuously optimize suite of business reports to identify merchandising opportunities to increase site conversion and patient engagement; including conversion rate optimization ideas • Monitor competitor web experiences and industry trends to identify innovative merchandising opportunities • Develop and maintain effective workflows, processes, and timelines for merchandising activities, ensuring efficient and flawless execution of all merchandising initiativesEducation and Experience • 6+ years of experience in site merchandising, e-commerce, or digital marketing • Ability to manage multiple projects in a fast-paced, deadline-driven environment • Bachelor’s degree in Marketing, Business, E-commerce, or a related field • Proficiency in web tools such as Google Analytics, Tableau, or similar platforms • Strong analytical skills with experience using data to drive decision-making and optimize merchandising strategies • Ability to innovate and experiment with a focus on consumer experience, engagement, and conversion • Excellent communication and leadership skills, with the ability to influence cross-functional teams • Proficiency in e-commerce platforms, PIM tools, and analytics platforms (e.g., Salsify, Hybris, Google Analytics, Adobe Analytics)Annual Salary Range: $130,000-$160,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
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