‍Unified B2C CRM

• One platform to manage marketing, customer service, and analytics
  
• Combines behavioural data, purchase history, and communication preferences
  
• Creates a true single view of the customer journey
  

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Omnichannel Marketing

• Email, SMS, mobile push, WhatsApp, and RCS in one platform
  
• Campaign builder with pre-built templates and flows
  
• Advanced segmentation and personalisation out-of-the-box

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“The unified customer profile is huge. We finally have everything we need to understand, segment, and engage smarter.”
_{— Katherine Cabe, AS Beauty Group}

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Klaviyo AI

• Predictive tools for send-time, churn risk, customer lifetime value
  
• AI-generated content to accelerate campaign production
  
• Dynamic product recommendations based on real behaviour
  

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Analytics & Insights

• Custom dashboards, cohort analysis, and channel performance metrics
  
• Benchmarks and predictive modelling baked into every report
  
• Attribution tools that connect marketing performance to revenue outcomes

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“We cut marketing costs by 40% while scaling revenue. Klaviyo paid for itself instantly.”
_{— Anthony S., Helen of Troy}

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Integrations

• 350+ pre-built integrations including Shopify, Recharge, Yotpo, Loop Returns
  
• API and developer tools for advanced customisation
  
• Easy setup with out-of-the-box templates and flows for DTC stacks
  

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For DTC Growth

• Drive 114x ROI (Harney & Sons case study)
  
• Reduce tech stack complexity and cost by centralising comms + data
  
• Use first-party data to build better relationships and reduce ad spend reliance

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“As a founder, I love how intuitive it is. From day one, we could start building real campaigns that worked.”
_{— Becca Millstein, Co-founder & CEO, Fishwife}

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Trust & Support

• GDPR & CCPA compliant
  
• Enterprise-level infrastructure and uptime
  
• Rich resource hub (Academy, Help Center, Community)
  
• Professional services for onboarding and growth support