Responsibilities About the team: MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. TikTok is looking for a smart and ambitious Digital Channel Management Manager to join TikTok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including TikTok inapp channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies. Responsibilities: - Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams. - Take charge of internal outreaching channels and manage the resources so as to maximise the overall benefits and achieve the business goal - Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey - Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams. - Accumulate and share learnings to drive best practice with internal and external teams. Qualifications Minimum Qualifications: - Bachelor’s Degree or above, 3-5 year user digital marketing experience and project management, e-commerce or user acquisition experience is a plus - Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities. - Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply. - Quick learner, proactive and resilient, ability to cope well under pressure. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.