Role -Adobe Web Analytics Travel and Lifestyle Location NYC NY (Hybrid) Key Requirements • Adobe Analytics Reporting Expert: Extensive, hands-on experience in Adobe Analytics as the primary focus of previous roles — particularly in building complex reports, advanced segmentations, and dashboards. • Proactive Problem-Solver: Demonstrated ability to independently investigate and resolve issues end-to-end — including re-building dashboards, combing through large datasets, identifying anomalies, and implementing quick resolutions. • Accountability & Ownership: Delivers high-quality output without the need for micromanagement. • Precision to Detail: Meticulous approach to data integrity, metric definitions, and reporting accuracy. • Strong Communication Skills: Able to translate intricate Adobe data insights into concise, digestible summaries for leadership — highlighting patterns, anomalies, and key takeaways. • Preferred: Experience with tagging implementations and ensuring data capture aligns with reporting requirements. Primary Responsibilities • Web Analytics Management: • Own the integrity and accuracy of Adobe Analytics data—partner with engineering and cross-functional teams to maintain optimal data collection and troubleshoot complex metrics and segmentations. • Performance Tracking & Reporting: • Develop and maintain dashboards and reports to monitor KPIs, user behavior, site performance, and marketing impact. Provide actionable, insight-driven recommendations to improve the digital customer experience. • In-Depth Data Analysis: • Analyze complex datasets from multiple sources to uncover trends, patterns, and performance anomalies. Translate findings into strategic, stakeholder-ready recommendations. • Stakeholder Communication: • Present data-driven insights to leadership in a clear and impactful manner, tailoring messaging for non-technical audiences. Qualifications • Proven track record as an Adobe Analytics Subject Matter Expert (SME) with advanced experience in complex segmentations, custom metrics, and high-level reporting. • Strong analytical skills and independence in identifying and resolving reporting/data issues. • Exceptional attention to detail in data validation and analysis. • Strong written and verbal communication skills, capable of delivering concise, stakeholder-ready summaries. • Adaptable, self-driven, and thrives in a fast-paced environment. • Preferred: Tagging and data collection alignment experience.