ANALYTICS MANAGER - LONDON UP TO £65,000 THE COMPANY We are working with a renowned business in the arts industry on a pivotal Analytics Manager hire. THE ROLE The successful Analytics Manager responsibilities will include: • Lead the analysis of marketing campaigns (digital, offline, CRM) to measure ROI, effectiveness, and identify opportunities for optimisation. • Build and maintain dashboards and reports that track key marketing KPIs (CAC, LTV, churn, conversion rates, attribution). • Design and execute A/B tests and incrementality studies to assess marketing initiatives' impact. • Develop statistical models and predictive analytics (e.g., customer segmentation, propensity modelling) to guide marketing strategy. • Collaborate with Marketing and Finance teams to forecast marketing performance and support budget allocation decisions. • Present actionable insights and recommendations to senior stakeholders, influencing marketing strategy and spend. YOUR SKILLS AND EXPERIENCE The successful Analytics Manager will have the following skills and experience: • Proven experience in Marketing Analytics, or a similar analytical role. • Strong proficiency in SQL for data extraction and manipulation. • Solid experience with Python or R for advanced analytics, statistical analysis, and modelling. • Hands-on experience with marketing performance tracking, ROI analysis, and attribution methodologies. • Experience managing - This role will include 3 direct reports. • Experience working in a fast-paced, data-driven environment, ideally in e-commerce, retail, fintech, or media. THE BENEFITS The successful Analytics Manager will receive a salary of up to £65,000, plus an array of additional benefits. HOW TO APPLY: Please register your interest by sending your CV to Harry Mincer via the apply link below.