AG Jeans is seeking an Associate Marketing Manager – Performance Marketing to help lead the strategy, execution, and optimization of campaigns across paid search, paid social, affiliate, and retention channels (email and SMS). This role will own specific acquisition and retention programs from planning through execution and post-campaign analysis, managing budgets, implementing optimizations, and ensuring that all marketing initiatives are aligned with AG’s brand and ecommerce growth goals. The Associate Marketing Manager will report to the Performance Marketing Manager and will partner closely with internal teams and external agencies to ensure all campaigns deliver measurable results and a positive ROI. This is a full-time, on-site position based in our South Gate, CA corporate headquarters. Remote or hybrid work is not available. Key Responsibilities – Acquisition & Retention Marketing: Channel Ownership & Strategy • Manage the day-to-day performance of one or more acquisition channels (paid search, paid social, affiliate) and select retention programs (email and SMS), including strategy execution and optimization. • Contribute to annual and seasonal marketing plans, ensuring media efforts align with brand campaigns, product launches, and sales initiatives. • Develop media plans with targeting, creative direction, and budget allocations to meet performance goals. • Stay informed on industry trends, platform updates, and competitor activity to recommend and implement new strategies. Campaign Management & Optimization • Oversee campaign setup, QA, launch, and optimization across assigned channels. • Implement A/B testing for creative, targeting, bidding strategies, and messaging, ensuring results are analyzed and applied to future campaigns. • Ensure all campaigns meet brand guidelines, creative standards, and platform requirements. • Coordinate with creative teams for the timely delivery of campaign assets, ensuring alignment with brand storytelling and product priorities. Retention Marketing Integration • Support and, where assigned, own email and SMS strategy and execution, including segmentation, personalization, and triggered flows. • Monitor performance metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates, implementing optimizations to improve retention. • Collaborate with the Lifecycle Marketing team to ensure retention campaigns are integrated with acquisition efforts for a unified customer journey. Analytics, Reporting & Budget Management • Track and report on channel KPIs, providing weekly, monthly, and campaign-specific insights. • Manage and monitor channel budgets, ensuring efficient spend and alignment with ROI targets. • Use GA4, Triple Whale, Shopify+, and other analytics tools to generate actionable performance insights. • Partner with the Performance Marketing Manager to set SMART goals for each channel or campaign and measure results against those goals. Cross-Functional Collaboration • Work with Ecommerce, Brand Marketing, Creative, and Merchandising to ensure marketing programs are aligned across channels. • Collaborate with external agencies, vendors, and platform partners to ensure campaigns are executed to the highest standards. • Provide insights to merchandising and planning teams on customer acquisition trends, top-performing products, and seasonal shifts in demand. Qualifications: • Bachelor’s degree in Marketing, Business, Communications, or related field. • 3–5 years of experience in digital marketing, with a focus on paid media and retention marketing (fashion/apparel experience preferred). • Proven track record managing paid search, paid social, and/or email/SMS campaigns. • Experience with GA4, Triple Whale, and Shopify+ strongly preferred. • Solid understanding of digital KPIs, attribution models, and performance optimization strategies. • Proficiency in Google Ads, Meta Ads Manager, and affiliate platforms. • Strong analytical skills with the ability to translate data into actionable strategies. • Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment. • Exceptional written and verbal communication skills. • Self-motivated and proactive, with the ability to work independently and as part of a collaborative team. Benefits: • Competitive salary with performance-based incentives. • Comprehensive health, dental, and vision benefits. • 401(k) with company match. • Generous employee discount on AG Jeans products.