Job OverviewWe are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires a creative thinker who can effectively manage campaigns across various platforms, analyze performance metrics, and collaborate with cross-functional teams to achieve business objectives. Duties Develop and implement comprehensive marketing strategies that align with company goals and drive customer engagement. Manage SEO initiatives to enhance online visibility and improve search rankings. Oversee social media marketing efforts across platforms, including content creation and community management. Execute multichannel marketing campaigns that integrate digital, print, and e-commerce strategies. Collaborate with sales teams to support advertising sales initiatives and enhance lead generation efforts. Utilize Adobe Creative Suite to create compelling visual content for various marketing materials. Conduct market research to identify trends, customer needs, and competitive landscape. Manage performance marketing campaigns, including Google AdWords and Facebook Advertising, to optimize ROI. Implement email marketing campaigns using automation tools to nurture leads and engage customers. Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies. Create engaging copy for various channels, including website content, blogs, email newsletters, and print advertising. Work closely with product management teams to ensure alignment of marketing strategies with product offerings. Develop and manage budgets for marketing initiatives while ensuring efficient allocation of resources. Qualifications Proven experience in a marketing management role with a strong focus on digital marketing strategies. Proficiency in SEO, content marketing, B2B marketing, and multichannel marketing approaches. Familiarity with marketing automation tools and techniques for effective campaign management. Strong knowledge of Google Analytics for tracking performance metrics and deriving insights. Experience with WordPress for website management and HTML for basic coding tasks is preferred. Excellent research skills to stay updated on industry trends and consumer behavior. Strong copywriting abilities with a knack for creating persuasive content across various formats. Ability to work collaboratively in a team environment while managing multiple projects simultaneously. Exceptional communication skills with a focus on building relationships both internally and externally. A creative mindset coupled with analytical thinking to drive innovative solutions. Join our team as we strive to elevate our brand presence through strategic marketing initiatives! Job Types: Full-time, Part-time, Contract Pay: $20.00 - $25.00 per hour Expected hours: 40 per week Benefits: Employee discount Work Location: Hybrid remote in Madison, WI 53719