Timeframe: 1+ year Hours: 40 hours per week Location: 2 days a week on-site in Hudson County, NJ, 3 days remote Job Description Our client, one of the world's largest CPG companies, is seeking a freelance Marketing Manager to join their team! This role will lead end-to-end demand generation for one of their beauty brands in the US and Canada (media, social, shopper marketing, and e-commerce). Responsibilities • Lead and execute marketing and media plans for Beauty brands, including campaign planning, influencer programs, and social-first content delivery. • Coordinate with cross-functional teams and agencies for campaign briefs, content creation, and external partnerships. • Support POS and in-store execution, including visual asset development and retailer-specific activations (e.g., Walmart displays) • Monitor campaign performance, gather insights (e.g., ROAS, UGC), and report to senior stakeholders • Manage project timelines, stakeholder communications, and quarterly business reviews Requirements • 3-5 years of experience in social media, digital content, or influencer marketing (preferably in beauty, fashion, or lifestyle) • Deep understanding of Instagram, YouTube, and emerging social trends • Comfortable working with creative teams, agencies, and content creators • Strong eye for visual storytelling, reels, textures, and elevated aesthetic • Experience in a startup-style or high-growth brand is a bonus • Should be able to work with agencies independently and hold them accountable • Should be an independent worker with the ability to run workstreams end-to-end • Strong organizational and time management skills • Excellent communication and interpersonal skills • Ability to work effectively in a fast-paced, dynamic environment • Ability to manage cross-functional teams and external agencies for campaign execution and content creation • Competence in monitoring campaign performance, gathering insights, and reporting to stakeholders