We’re partnering with a fast-growing, profitable ecommerce business in the B2B packaging space. This company serves a national customer base of SMB and mid-market brands across food, beverage, pet care, industrial, and health sectors. • • This is a remote position with travel on a quarterly basis for a few days to the corporate headquarters. About the Company The company provides food-safe, American-made packaging solutions—everything from customizable containers to shipping-ready bulk packaging—and supports both emerging DTC brands and established regional operators. What sets this company apart isn’t just its product catalog. It’s their relentless focus on solving real-world supply chain and operational pain points for growing CPG and foodservice brands that are often overlooked by legacy distributors. By combining fast lead times, low MOQs, custom print capabilities, and a best-in-class customer experience, the company is helping high-potential businesses compete with national players. About the Market The U.S. packaging market is a $200B+ industry undergoing rapid fragmentation and digital transformation. As large CPG brands lose share to nimble, high-growth startups, demand for food-safe, customizable, and small-batch packaging has surged. About the Role This is a hands-on, high-impact role focused on building and optimizing paid media programs across Google and Microsoft Ads—with a clear path to test and scale additional channels like LinkedIn, Meta, YouTube, and Reddit. The current media budget is $100K/month and pacing toward $200K+ in the near term. Your job is to scale that budget profitably. That means structuring campaigns to generate high-value B2B leads, increasing qualified form fills and calls, reducing CAC, and ultimately driving measurable revenue across a rapidly growing catalog of currently 400–500 SKUs. You’ll collaborate closely with marketing, creative, and sales—but you will own the paid media strategy and execution. This role is hands-on and responsible for the day-to-day management of ad platforms. It’s about building the system: campaign structure, bidding logic, funnel segmentation, keyword strategy, ad creative input, and performance forecasting. You’ll take over existing media accounts and you’ll be a key decision maker in which new paid media channels to test in the future. You’ll also work with leadership to define and measure key outcomes: pipeline generated, CAC by channel, payback period, and ROAS by SKU cluster. The ideal candidate is deeply fluent in Google Ads (Search, Shopping, PMax), knows how to scale spend while preserving efficiency, and has strong instincts for campaign segmentation, keyword intent, and channel attribution. You’ve worked in lead-gen or ecommerce environments where performance meant revenue, not just clicks. You’ll be the first hire dedicated solely to paid acquisition. You’ll have a real budget. You’ll be part of a collaborative, outcome-oriented team that wants your input and expects your impact. This is a rare chance to build something meaningful and lasting, from the ground up but with significant organizational support and budgets to match. RESPONSIBILITIES • Own day-to-day management of paid acquisition across Google Ads, Microsoft Ads, and future channels (Meta, LinkedIn, Reddit, YouTube) • Build, optimize, and scale campaign structures to generate qualified B2B leads and high-value ecommerce transactions • Design and execute strategies that maintain or reduce customer acquisition cost (CAC) as spend scales from $100K to $200K+/month • Conduct deep keyword and audience segmentation based on intent, vertical, and buyer lifecycle • Optimize ad copy, creative briefs, and landing page alignment to increase conversion rate and lead quality • Collaborate with internal teams on CRO, creative, and lead handoff strategy • Set and monitor channel-specific performance targets (ROAS, CPA, CAC, LTV) • Implement offline conversion imports and CRM-to-platform feedback loops via HubSpot and GA4 • Build and maintain daily, weekly, and monthly performance dashboards with insights and recommendations • Lead ongoing testing and experimentation: new channels, bidding strategies, funnel flows, ad formats, and suggesting new verticals for procurement to expand into. • Identify and eliminate spend waste through negative keyword expansion, campaign pruning, and structural cleanup • Recommend and test AI tools and automation platforms (e.g., Triple Whale, attribution models, budget automation) • Provide strategic input on new vertical entry, industry campaign bundles, and SKU-level prioritization • Partner with lifecycle marketing on nurture flows, reactivation campaigns, and aligned messaging • Translate performance data into clear narratives and action plans for leadership REQUIREMENTS • 4+ years of hands-on experience managing paid media in B2B, lead generation, or hybrid B2B/ecommerce environments • Proven track record of scaling paid acquisition budgets from ~$50K to $100K+ per month while maintaining CAC efficiency • Deep proficiency in Google Ads (Search, Shopping, PMax) and Microsoft/Bing Ads • Experience running campaigns across catalogs of 100–500+ SKUs, preferably with product variants, customization, or regulatory considerations • Demonstrated success driving qualified leads, not just ecommerce transactions—familiarity with long sales cycles and sales team handoffs • Strong understanding of CAC, LTV, payback period, ROAS, and media efficiency metrics • Experience using CRM data (HubSpot, Salesforce, etc.) to build audiences and report on lead quality and pipeline outcomes • Comfort with offline conversion tracking, attribution modeling, and integrating CRM + ad platform feedback loops • Fluent in campaign segmentation by funnel stage, industry vertical, and buyer intent • Strong analytical skills; able to self-serve from GA4, Looker Studio, or Excel to build performance reports and models • Familiarity with Shopify Plus and how product structure impacts paid strategy and onsite behavior • Comfortable working in a remote-first, fast paced environment, focused on hitting goals and driving meaningful impact. • Highly self-directed—able to prioritize, diagnose, and executes confidently against strategic goals • Collaborative mindset; able to work effectively with sales, creative, web, and executive stakeholders • Legally authorized to work in the U.S.; residency in a U.S. time zone required