Job Description POSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit. • Strategize for brand penetration and positioning within the region to create brand image in the market. Key Responsibilities: Marketing: • To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs. • To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers. • The above activities will include ATL (above the line) activities and BTL (below the line) activities. • To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers. • To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands. • To work on pitch documents along-with the respective brand managers . • Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived. • Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows. • Interface and help the brand managers and the ecommerce team for online trade. • Continuously look at attractive opportunities for marketing / promoting respective brands. • To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise. • To assist respective brand managers or internal marketing team on logistics side during events and promotion. • To share all information related to the business with respective line managers when required. • To work and plan annual marketing budgets along-with respective brand managers. • Work with the store and respective brand managers for photo shoots. • Responsible for in store media i.e. music and videos.