Girls Who Eat (GWE) is a fast-growing digital media brand dedicated to non-toxic living, ingredient education, and curated product recommendations across food, beauty, household, and more. We reach an engaged community of 400K+ conscious consumers. We’re seeking a Brand Copywriter to partner closely with our CEO in shaping and scaling the GWE voice across newsletters, branded content, and commerce-driven editorial. This role blends creative storytelling with performance-driven copy to produce compelling, high-converting content. What You’ll Do • Editorial: Write and edit high-quality newsletters and articles (gift guides, sale roundups, etc.) for Substack and help to refine GWE’s brand voice across all editorial. • Content Production: Copyedit, proof, and perform quality assurance on all newsletters before publishing (formatting, links, images, layout), including newsletters written by other writers • Branded Content & Projects: Support business campaigns by drafting copy for tentpoles, new launches, and website to ensure messaging is engaging, accurate, and conversion-driven. • Performance-Driven Writing: Craft compelling subject lines, calls to action, and persuasive copy to maximize engagement and conversions. • Collaboration: Work closely with the CEO and editorial team, provide light feedback to writers, and create newsletter outlines. Step in to write or edit as needed. • AI & Tools: Use AI tools to streamline outlining and light content generation while maintaining a brand editorially polished voice. • Multi-Channel Support: Write captions, Substack Notes, LinkedIn posts, and light Canva graphics from templates. • Content Management: Upload and format content in Substack or WordPress and ensure deadlines are consistently met. You’re a Great Fit If You: • Have 2-3+ years in copywriting or editorial roles for wellness, non-toxic, or “better-for-you” brands. • Can confidently write ingredient-focused educational content across various industries. • Are skilled in editing/formatting with strong attention to detail and consistency. • Understand affiliate marketing and commerce-driven content strategies. • Have experience with Substack (or similar newsletter platforms). • Are organized, proactive, and reliable in a fast-paced, start-up-like environment. • Are familiar with Canva, Google Docs, WordPress, Monday.com, and related tools. • Bring passion for wellness, non-toxic living, and e-commerce. • Have experience supporting small editorial teams or start-ups. If we are interested in interviewing you, we will reach out by email for candidates to submit and complete a quick application.