Job Title: Brand Manager – VAMOS Portfolio (Cazcabel, CUT Rum, Blend, Urchin) Location: UK Reports to: Head of Marketing Proof Drinks Direct Reports: 3 + 1 dotted line Job Overview: We are seeking a commercially driven, proactive and passionate Brand Manager to take the lead in managing a portfolio of premium spirit brands, including Cazcabel Tequila, CUT Rum, Blend Liqueurs, and Urchin Spirits. This role requires a balance of strategic brand planning and hands-on activation across on-trade, off-trade, and digital channels. You will play a central role in growing brand equity, driving consumer awareness, and supporting commercial performance across channels. Key Responsibilities: 1. Portfolio Ownership & Strategic Planning • Lead the development and execution of brand strategies and annual brand plans for Cazcabel, CUT, Blend, and Urchin. • Clearly position each brand within its category and target consumer demographic, across all key touchpoints. • Liaise regularly with brand owners to align on growth strategies and performance expectations. • Champion the brands across the business and to all stakeholders. 1. Trade & Consumer Activation • Plan and deliver consumer-facing events, tastings, and brand experiences that drive trial and awareness (e.g., festivals, partner events, PR and influencer events). • Organise and execute trade events including tradeshows and wholesaler events, menu placements, trade tastings and bar takeovers in collaboration with the sales team. • Work closely with the global team to make strategic decisions on activations and provide evaluation of annual campaigns and events. • Lead both the ambassadorial team and brand activator to implement plans. 1. Sales Team Collaboration • Support field sales teams across on-trade and off-trade with toolkits, sales decks, POS and promotional materials. • Maintain brand consistency and compliance in all executions and support internal training to embed brand values and USPs. 1. Performance Tracking • Monitor brand performance KPIs (sales, distribution, awareness, ROS) across all key channels and activities. • Provide monthly brand reports, insight-led recommendations, and ROI analysis. • Lead Quarterly Business Reviews reporting back to the business on brand performance, providing strategic recommendations for the next quarter. 1. Grocery Channel Support • Drive listings and support successful launches of SKUs in major UK grocers. • Work closely with the global team to prepare compelling sell-in presentations, marketing plans and activation support for buyers, and pitch proposals to buyers. • Create plans to enhance in-store visibility and create price promotional strategy, then working alongside the sales team to implement the activities upon successful listings. • Monitor sales performance and implement remedial action when required. 1. Amazon & E-Commerce Management • Work closely with e-commerce head to track performance of all SKUs, monitor conversion rates, and optimise product pages. • Collaborate with Amazon advertising agency to develop, execute, and evaluate Amazon Advertising campaigns to drive traffic and sales, using AMC insights to support strategic decision making. • Monitor and update assets across Amazon product pages, A+, brand stores and any other online platforms where the brand is represented, working with global team to ensure new assets are produced in line with UK requirements. 1. Brand Integrity & Compliance • Ensure all marketing materials adhere to brand guidelines and legal compliance (including alcohol marketing regulations). • Maintain consistent tone of voice, visual identity, and brand messaging across all consumer and trade communications. 1. Budget Management & ROI • Own and manage annual brand budgets for each brand in the portfolio, ensuring efficient use of resources across all channels and activations. • Track and report on spend vs. forecast monthly, working closely with finance and commercial teams. • Measure and analyse return on investment for marketing activities, Amazon campaigns, trade promotions, and events. • Reallocate budget dynamically to maximise impact and meet brand KPIs. 1. Line Management ·     Line manage UK brand ambassador & activation team, ensuring KPI’s are tracked and reported. ·     Analyse wholesaler data to provide strategic recommendations for the brand ambassador team and the activator team. ·     Maintain clear communication (internal and external) with the sales team to generate leads and support new listings. Qualifications & Experience: • Bachelor's degree in Marketing, Business, or related field. • Minimum 3–5 years’ experience in brand management, ideally within premium spirits or FMCG. • Proven experience launching and supporting brands/SKUs into UK grocery, with understanding of retailer expectations and timelines. • Experience with UK on-trade, understanding of key customers and activation processes. • Hands-on experience managing Amazon advertising and e-commerce strategy. • Confident organising and executing both trade and consumer events to drive engagement and awareness. • Strong commercial acumen with ability to interpret data, draw insights, and pivot strategies quickly. • Highly organised, proactive and capable of managing multiple brand priorities in a fast-paced environment. • Strong interpersonal and relationship management skills – both internally and externally. • Passion for premium spirits, drinks culture and brand storytelling. Join us and shape the future of some of the UK’s most exciting drinks brands. You’ll have the freedom to make an impact while working in a creative, collaborative environment that values innovation and energy.