We are seeking a highly motivated and skilled Business Data Analyst to join our team. This role blends technical expertise, business acumen, and analytical insight to support CRM strategy, lead generation, and marketing performance. The ideal candidate will have experience in data analysis, CRM systems, and digital marketing, with a preference for those familiar with the construction or e-commerce industries. KEY RESPONSIBILITIES • CRM & Lead Management • Manage, cleanse, and analyze CRM data to ensure accuracy and integrity. • Oversee CRM user permissions and troubleshoot data issues. • Maintain relationships with third-party lead sources and ensure data consistency. • Track and report on CRM-driven marketing initiatives and campaign performance. • Data Analysis & Reporting • Analyze market trends, lead sources, and user behavior to identify new business opportunities. • Use analytics tools (e.g., Power BI, Google Analytics, GA4) to evaluate performance metrics and ROI. • Develop and maintain interactive dashboards and board-level reports. • Perform predictive analytics to forecast project outcomes and lead potential. • Strategic Collaboration • Provide actionable insights to senior leadership to inform business strategy, resource allocation, and client segmentation. • Collaborate with Marketing, Business Development, IT, and external vendors to align data strategies and optimize campaign effectiveness. • Support incremental growth with existing customers and acquisition of new customers through CRM initiatives. QUALIFICATIONS & SKILLS Experience • 3+ years in data analysis or e-commerce analytics. • Preferred: 1–2 years in construction, architecture, engineering, B2B, or SEO campaign environments. Technical Proficiency • Power BI (required), Tableau, Looker Studio. • Google Analytics (including GA4). • CRM systems and campaign tracking tools. • MS Office Suite (Word, Excel, PowerPoint). • HTML, CSS, JavaScript (preferred). Analytical & Business Skills • Strong analytical and problem-solving abilities. • Experience with ROI analysis and performance reporting. • Financial and business acumen. About truData Headquartered in San Diego, CA truData is a technology services provider and a data-oriented company specializing in data and analytics and integration offerings delivered through cloud solutions. We partner with clients in their Digital Transformation journey, ensuring improved consumer insight, reduced complexity whilst increasing revenues, and streamlined processes. Every truData employee is unique. We each have our own diverse experience, and that’s what enables us to innovate and deliver excellence to our customers. At truData you will have a voice, you will be heard, and you will make a difference. Come join us! At truData we embrace change and diversity. Our culture is based upon inclusivity, because when new perspectives are brought to the table, magic happens. Come join our team and help lets achieve greatness together. You may also apply for this position by mail. Send your cover letter and resume to: Corporate Staffing truData, LLC 5411 Avenida Encinas, Suite 280 Carlsbad, CA 92008 TruData is proud to be an Equal Opportunity Employer