Our client is a leading innovator in connected consumer products, delivering smarter solutions that improve the lives of customers through a combination of technology, design, and functionality. Headquartered in the Midwest with over 700 team members, the company is defining the future of its category with a bold vision and passionate culture. Position Overview Our client is hiring a Chief Marketing Officer (CMO) to lead the continued growth of its brand, customer acquisition, and marketing strategy. Reporting to the President & CEO and serving on the Executive Team, the CMO will oversee a 30+ person marketing organization across creative, eCommerce, brand, and performance. The ideal candidate will bring direct-to-consumer marketing expertise, a strategic mindset, and the operational depth to help shape the future of the category. This is an onsite role in the Midwest; relocation packages are available. • • NOTE: THIS ROLE REQUIRES RELOCATION TO MIDWEST • • Position Responsibilities • Oversee global D2C full-funnel performance marketing strategy in partnership with the VP of Growth. • Lead the global brand launch and development of the company’s core eCommerce destination. • Define product marketing strategy and alignment with product management and technical product claims. • Develop and scale the marketing organization; manage team culture, onboarding, and talent development. • Set and monitor KPIs across LTV, CAC, AOV; develop dashboards and reporting frameworks. • Partner with omnichannel leadership to support retail expansion and in-store marketing efforts. • Expand international marketing and brand strategy for global growth. • Refine lifecycle and journey marketing strategy in collaboration with internal teams. • Lead content strategy to support brand and performance goals. • Leverage customer insights and segmentation to optimize journeys and marketing touchpoints. • Co-develop and launch a tiered loyalty program modeled on value-based customer engagement. • Align CRM, CDP, and marketing technology stack with strategy in partnership with IT leadership. • Drive subscription marketing strategy and integration across product and customer experience. • Own financial planning and budgeting for digital channels; ensure profitability and scalability. Required Position Qualifications • 12+ years of experience in growth, brand, or performance marketing for a DTC business with physical products. • Hands-on experience with Meta Ads, Google Ads, and digital acquisition platforms. • Expertise in CAC/LTV analysis and customer acquisition strategies. • Demonstrated ability to build, scale, and lead cross-functional marketing teams. • Data-driven and analytical, with strong creative sensibility and customer empathy. • BA in Marketing, Advertising, Communications, Statistics, or equivalent experience. • Strong cross-functional collaboration skills and ability to drive results. • Passion for the category and alignment with consumer needs and mindset. What They Offer • Premium medical, dental, vision insurance • 401(k) match • Generous PTO and paid holidays • Paid parental leave and new pet adoption leave • Pet insurance discount and pet-friendly office • Company-paid life insurance and short-term disability • Continuing education support and referral program • On-site gym and modern equipment • Product discounts, branded gear, and a mission-driven culture Talentfoot Overview Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com. Apply Today This is a rare opportunity to shape a category-defining brand. If you're a marketing executive with a passion for innovation and customers, apply today to lead the future of connected consumer experiences.