ABOUT THE COMPANY At myota, we’re transforming gut health with cutting-edge science and clinically proven innovation. Founded by world-leading microbiome scientists and seasoned operators, and backed by Europe’s top VCs, myota is pioneering a new era of prebiotic fibre products — clinically effective, patented, and built on groundbreaking research from MIT. With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we’re already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence-based gut health. Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we’re now on a mission to build the #1 direct-to-consumer gut health brand. You’ll be joining us at a pivotal moment — a small, high-impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We’re here to extend healthy lifespans, one gut at a time. ABOUT THE ROLE We’re looking for a commercial and operational leader to take full ownership of our D2C business - across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction. You’ll set the strategy, own the execution, and shape the team - turning a proven product into a household name. You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics. We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs - because it will be. WHAT YOU'LL DO • Own the full D2C P&L - with accountability for revenue, CAC, LTV, contribution margin, and payback • Set the vision and lead execution across acquisition, retention, product, and customer experience • Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels • Scale lifecycle marketing through email, SMS, packaging, content, and product experience • Build and lead a high-performance growth and creative team, with strong agency and freelance support • Own the digital experience: CRO, website, product merchandising (we use Shopify) • Launch new products, bundles, and pricing strategies — from idea to execution • Collaborate cross-functionally with R&D, Ops, and Customer Support • Use data to drive day-to-day performance and long-term forecasting • Represent the D2C business line with investors and in board-level conversations • Build & lead the D2C team (Influencer Manager, freelancers & agencies) WHAT WE ARE LOOKING FOR • You’ve built or scaled a D2C business before — and want to do it again with serious ownership • Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack • Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment • Experience owning a P&L and making commercial decisions with real consequences • Strategic thinker with founder energy — equally comfortable with spreadsheets and storyboards • You know how to build and lead a team, but you’re still highly hands-on yourself • A content obsessive with a proven track record of developing ideas that entertain and engage customers and community — building and activating brand, driving action, and tailoring execution to each channel • Exceptional understanding for paid social (Meta, Tiktok, etc) from media buying, optimisation, creative strategy to creative sourcing • Strong experience in influencer marketing. From discovery and outreach, to negotiation and briefing – you know how to efficiently motivate thousands of creators to talk about your product • Confident in marketing controlling, financial modeling (for D2C), and forecasting • Advanced across Shopify, GA4, performance marketing platforms, CRM, and analytics tools • Bonus points if you’ve scaled a subscription business, expanded to new geographies, or launched new products to market WHAT WE OFFER • Full ownership of the D2C business — the strategy, the team, the outcomes • Meaningful equity — you’ll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category-defining D2C brand • A leadership seat in a mission-driven company backed by Europe’s top investors • Unlimited holiday policy • Flexible hybrid working — we’re based in London with our own office in a vibrant co-working hub, typically in 3 days a week