We are looking for a strategic and commercially driven Commercial Manager to lead our client’s UK and European wholesale business—someone who can shape and execute the commercial strategy, manage key retail partnerships, and drive profitable growth across multiple markets.. Key Responsibilities: Commercial Strategy & Revenue Ownership • Build and execute the commercial plan for the UK and European wholesale markets to achieve revenue and margin targets. • Pull together all components of the plan—sales, pricing, costing, margin, forecasting—and ensure end-to-end delivery. • Take full ownership of financial outcomes, with a detailed understanding of all cost factors, including landed costs, royalties, and supplier terms. • Collaborate with the product team to validate costs, determine pricing, and work out average selling prices by quarter. • Coordinate closely with sales, product, planning, finance, ecommerce, and regional teams to align execution with business goals. • Support ecommerce growth by identifying opportunities and ensuring alignment between wholesale and digital channels. Budget Planning & Forecasting • Prepare seasonal budgets by market and account, based on historical data, growth targets, and commercial strategy. • Forecast sales and margin performance across regions and product categories. • Align financial plans with product launches, seasonal shifts, and regional calendars. Sales Team Leadership & Coordination • Manage and align the regional sales team to deliver against revenue and margin objectives. • Guide sales planning and execution across UK and European markets. • Ensure strong coordination across teams and markets—sales, product, planning, and customer service. • Follow up and track the execution of commercial plans to ensure continuous alignment. Assortment & Distribution Planning • Allocate budgets across categories (e.g., apparel, footwear, accessories), gender, and seasonal collections. • Align assortment strategies with account needs and commercial goals across regions. Performance Tracking & Reporting • Monitor sales and margin performance on a rolling basis by account and market. • Analyse variances and provide data-driven insights to support better planning and execution. • Deliver regular reporting to senior stakeholders on commercial KPIs, regional performance, and ROI. Promotional & Markdown Strategy • Develop and manage promotional and markdown plans that support sell-through without compromising margin targets. • Oversee investments in trade marketing, in-season support, and incentives in line with commercial performance. Supplier & Cost Negotiation • Lead or support negotiations with suppliers to secure optimal pricing, terms, and cost structures. • Maintain full visibility of all cost components, including royalties, duties, logistics, and rebates. Key Skills and Experience Required 1. Margin & Profitability Ownership • Deep understanding of margins, landed costs, royalties, and supplier terms. • Ability to build commercial strategies that protect and grow profitability. 1. Forecasting & Budgeting • Experience preparing seasonal budgets, sales & margin forecasts, and aligning them with product launches and regional calendars. • Strong analytical capability to link numbers with business decisions. 1. Pricing & Costing Strategy • Skilled in pricing architecture, negotiating costings with suppliers, and ensuring ASP (average selling price) meets revenue and margin targets. 1. Multi-Market & Retailer Management • Direct experience with UK and European retailers – building tailored plans per market. • Managing key accounts and aligning with their buying cycles and growth expectations. 1. Cross-Functional Collaboration • Working across sales, planning, finance, product, and marketing to deliver commercial outcomes. • Strong internal alignment to ensure smooth execution. 1. Revenue & P&L Responsibility • Ownership of revenue delivery, with accountability for commercial results (not just support or marketing activation). • Experience running wholesale channels end-to-end. 1. Team Leadership • Aligning and guiding regional sales teams. • Coaching and ensuring execution against revenue/margin targets. 1. Strategic Planning • Taking a long-term view of growth opportunities, channel strategy, and how to balance wholesale vs digital. • Ability to structure commercial frameworks that scale with expansion. What do you get: • Excellent salary • Annual bonus and/ or Annual salary review • Stable company , stable job • Career progression • Annual leave 25 days + bank holidays .