At Ounass, the Middle East’s leading luxury e-commerce platform, every piece of content is an opportunity to connect, inspire, and engage our customers. We are seeking a Content Automation Strategist to transform our high-volume content production into a seamless, data-driven, and AI-powered operation—without compromising our editorial excellence or signature luxury tone of voice. This is a unique opportunity to combine strategic process optimisation with cutting-edge personalisation, ensuring every touchpoint in the customer journey feels timely, relevant, and unmistakably Ounass. What You’ll Do Streamline & Optimize Workflows • Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints. • Identify inefficiencies and optimise resource allocation between human-crafted and automated content. • Design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters). • Implement tools and automation solutions—leveraging platforms like Contentful, Jira, AI copy tools, and collaborative workflows. Deliver Personalised Content at Scale • Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content. • Deploy automated personalisation across channels—email, app, homepage, and push notifications. • Integrate first-party data to elevate targeting beyond basic segmentation. • Collaborate with Data Science to create predictive content models and A/B testing automation. Governance & Quality Control • Establish AI content generation workflows with brand safety, quality control, and compliance protocols. • Create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning. Measure Impact & Drive Adoption • Implement performance tracking for efficiency gains (production time saved, template adoption, reusability). • Measure engagement, conversion, and ROI of automated content initiatives. • Lead training sessions to upskill the content team on automation tools and workflows. • Drive change management to ensure smooth adoption across departments. What We’re Looking For • Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s degree in Marketing, Digital Strategy, or Data-Driven Marketing is a plus). • 5–7 years of experience in content operations, content strategy, marketing automation, or lifecycle marketing—preferably in luxury, fashion, or e-commerce. • Proven track record in delivering personalised, data-driven content at scale and optimising production workflows • Strong expertise in personalised content creation at scale, mapped to customer lifecycle journeys. • Deep knowledge of editorial, CRM, SEO, performance, and UX copy production. • Hands-on experience with CMS (Contentful preferred), workflow tools (Jira, AirTable), and AI content tools. • Proven ability to balance operational efficiency with luxury brand tone and creative storytelling. • Experience in fashion, luxury, or e-commerce content production is highly desirable. • Excellent cross-functional collaboration and communication skills. What You’ll Deliver • End-to-end content process audit and maturity assessment. • Resource allocation plan for human vs. automated content. • Templated formats for high-impact recurring content. • Personalised content automation systems and governance models. • AI-driven content workflows and brand safety protocols. • First-party data integration strategy for personalisation. • Customer journey maps with automated triggers. • Predictive analytics and A/B testing automation. • ROI measurement framework for automation initiatives. • Skills development roadmap for AI tools adoption.