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GSI
Content & Conversion Strategist
This role is for a Content & Conversion Strategist focused on performance marketing for a consumer brand. It requires 3+ years in creative strategy or e-commerce, expertise in direct-response advertising, and strong copywriting skills. Permanent, remote, with occasional on-site needs in LA.
🌎 Country
United States
🏝️ Location
Remote
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$100K - $140K (Yr.)
🗓️ Discovered
September 13, 2025
📍 Location detailed
Los Angeles Metropolitan Area
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🧠 Skills
#Performance Marketing #Copywriting #Meta Ads
Role description
Creative Strategist – Consumer Brand (Remote / Los Angeles)
-Remote with some on-site needs — MUST live within one hour of LA
-Must be a U.S. Citizen or Green Card holder.
A fast-growing consumer brand is seeking a Creative Strategist to help drive performance marketing and scale advertising efforts. This role is ideal for someone with a passion for direct-response marketing, creative concepting, and social-first content.
Responsibilities
• Develop creative briefs that lead to high-performing ads and compelling brand storytelling
• Develop ad concepts that focus on clear, measurable calls-to-action (e.g., purchases, sign-ups).
• Ensure all creative assets are optimized for platform-specific direct-response formats (e.g., Meta ads, TikTok hooks, YouTube pre-rolls)
• Continuously A/B test headlines, visuals, and copy to maximize click-through and conversion rates
• Collaborate with creators and editors to produce engaging video content
• Ensure all creative assets are optimized for platform-specific direct-response formats (e.g., Meta ads, TikTok hooks, YouTube pre-rolls)
• Monitor industry and social media trends across TikTok, Instagram, YouTube, and Facebook
• Generate new concepts, angles, and ideas designed to drive measurable conversions
• Partner with analytics teams to evaluate performance and optimize creative output
Qualifications
• 3+ years in creative strategy, advertising, digital marketing, or e-commerce (experience in beauty industry a plus but not required)
• Experience with direct response or paid social advertising
• Strong copywriting and creative concept development skills
• Deep knowledge of platform requirements (e.g., TikTok’s “hook in the first 3 seconds,” YouTube’s skippable ad format, Meta’s creative best practices).
• Provide examples of campaigns that achieved quantifiable outcomes
• Familiarity with UGC content creation and influencer/creator platforms
• Working knowledge of design or editing tools
• Ability to thrive in a fast-paced, collaborative environment
• Passionate about marketing, content, and growth
Creative Strategist – Consumer Brand (Remote / Los Angeles)
-Remote with some on-site needs — MUST live within one hour of LA
-Must be a U.S. Citizen or Green Card holder.
A fast-growing consumer brand is seeking a Creative Strategist to help drive performance marketing and scale advertising efforts. This role is ideal for someone with a passion for direct-response marketing, creative concepting, and social-first content.
Responsibilities
• Develop creative briefs that lead to high-performing ads and compelling brand storytelling
• Develop ad concepts that focus on clear, measurable calls-to-action (e.g., purchases, sign-ups).
• Ensure all creative assets are optimized for platform-specific direct-response formats (e.g., Meta ads, TikTok hooks, YouTube pre-rolls)
• Continuously A/B test headlines, visuals, and copy to maximize click-through and conversion rates
• Collaborate with creators and editors to produce engaging video content
• Ensure all creative assets are optimized for platform-specific direct-response formats (e.g., Meta ads, TikTok hooks, YouTube pre-rolls)
• Monitor industry and social media trends across TikTok, Instagram, YouTube, and Facebook
• Generate new concepts, angles, and ideas designed to drive measurable conversions
• Partner with analytics teams to evaluate performance and optimize creative output
Qualifications
• 3+ years in creative strategy, advertising, digital marketing, or e-commerce (experience in beauty industry a plus but not required)
• Experience with direct response or paid social advertising
• Strong copywriting and creative concept development skills
• Deep knowledge of platform requirements (e.g., TikTok’s “hook in the first 3 seconds,” YouTube’s skippable ad format, Meta’s creative best practices).
• Provide examples of campaigns that achieved quantifiable outcomes
• Familiarity with UGC content creation and influencer/creator platforms
• Working knowledge of design or editing tools
• Ability to thrive in a fast-paced, collaborative environment
• Passionate about marketing, content, and growth
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