Location: Fully Remote (UK-based) Salary: £20-40/hour + Unlimited performance-based bonuses Company: Faws - Leading DTC Pet Supplement Brand Employment Type: Part-Time Freelance (10 hours per week) Growth Potential: This freelance role offers significant potential to evolve into a long-term opportunity for exceptional performers 🐕 About Faws Faws is a pioneering direct-to-consumer pet supplement brand transforming how pet parents approach their companions' health and wellness. We're building the go-to authority in pet wellness, creating products that genuinely improve pets' lives while educating and empowering their humans through compelling content. 🎯 The Mission To create scroll-stopping video content that transforms complex pet nutrition science into shareable moments that educate, entertain and convert - positioning Faws as the trusted voice in pet wellness across TikTok, Instagram, and beyond. 🧠 The Role This isn't just another content creator position. We're looking for a creative powerhouse who will be the driving force behind our social media presence, shaping our digital narrative through educational entertainment. You'll have the autonomy to experiment, innovate and directly impact our growth trajectory while working with a brand that genuinely improves pets' lives. This freelance role offers significant potential to evolve into a long-term opportunity for exceptional performers. 📈 What You'll Own • End-to-end content creation for TikTok and Instagram Reels • Scriptwriting that transforms pet wellness education into viral entertainment • Content calendar management balancing evergreen education with trending moments • Performance tracking, A/B testing and strategy optimisation based on data • Weekly performance reports with actionable insights for continuous improvement • Strategic collaboration with marketing team on campaigns and product launches 🔥 What We're Looking For Creative Excellence • Understanding of the 3-second hook - you know how to stop the scroll instantly • Skilled scriptwriting that seamlessly blends education with entertainment • Good understanding of pet parents' concerns and aspirations at every awareness stage • Confidence and presence on camera with natural presenting abilities • Visual storytelling abilities with keen eye for composition and pacing Platform Mastery • Solid understanding of TikTok algorithms and best practices • Experience in creating educational content that performs on social platforms • Knowledge of Instagram Reels and social commerce features • Ability to adapt trending formats to brand narratives while maintaining authenticity • Stays ahead of algorithm changes and platform updates Technical Skills • Experience with mobile-first video creation • Good copywriting skills for captions and hooks • Data analysis skills to interpret content metrics and inform decisions • Portfolio showcasing viral or highly engaging TikTok/Instagram content Professional Qualities • Self-starter mentality with exceptional organisational skills • Strategic thinking balanced with creative innovation • Adaptability to thrive in a fast-paced startup environment • Genuine passion for content creation and digital storytelling 💎 Nice-to-Haves • Dog owner who understands the pet parent mindset firsthand • Genuine love for TikTok and active personal presence on the platform • Interest in digital marketing, e-commerce and brand building • Advanced proficiency in editing techniques and software (Adobe Premiere, Final Cut Pro, CapCut) • Ability to manage end-to-end video production • Experience in the pet industry or wellness sector • Track record of growing social media accounts from scratch • Experience creating UGC-style content that converts 💼 What You'll Get • Competitive compensation - £20-40/hour based on experience • Unlimited performance bonuses for converting content • Creative freedom to shape our brand's digital voice • Clear growth path from freelance to expanded role for top performers • Real impact on a growing brand improving pets' lives across the UK • Flexible working - 10 hours/week on your schedule • Resources and support including product access and content budget • Portfolio building opportunities with a premium brand 🤝 What Success Looks Like • Consistent posting cadence across TikTok and Instagram Reels • Measurable increases in website traffic from social channels • Content directly contributes to sales growth and brand awareness How to Apply • Please complete the job application form - it should take you less than 5 minutes.