Title: Content Creator - Paid Media and UGC Salary: Up to £30,000 + 20% Bonus and benefits Location: West London - In office Sector: Retail Contact: david.daminabo@forsythbarnes.com We have partnered with an excellent retail and DTC brand who have taken their industry by storm. With a community-first approach, the brand is steeped in creativity, authenticity, and impact. As they are rapidly growing, they would love to hire a Content Creator with a flair for performance-driven storytelling and UGC style content to support their paid ad strategy across TikTok, Meta, and YouTube. This role will require an individual who understands hooks to capture a customers attention in the first 3 seconds. Knows how to make people stop scrolling and click. You will be hands-on creating videos and visuals that feel organic but built to convert to purchase such as product demos, unboxing, real-world use cases and community driven content. Key Responsibilities: • UGC-style Video Production: Plan, shoot, and edit authentic-feeling content that mirrors the style of native platform creators. • Ad Creative Development: Create high-performing, conversion-optimized content specifically for paid channels (Meta Ads, TikTok Ads, YouTube Ads). • Test & Iterate: Collaborate with the performance marketing team to test content variations, formats, and hooks to drive better ROI. • Content Strategy Support: Help shape the creative approach for product launches, evergreen campaigns, and seasonal moments with performance in mind. • Talent & Creator Management: Occasionally brief and direct UGC contributors or influencers to deliver campaign-ready assets. • Stay Trend-Obsessed: Monitor trends across TikTok, Instagram, and YouTube — jumping on relevant formats and styles quickly. What You Bring: • 2–3 years’ experience in content creation, ideally with a focus on DTC/eCommerce or performance marketing. • Proven track record of creating content for paid social campaigns that perform. • Skilled in mobile video editing tools (CapCut, InShot, Adobe Premiere Rush) and/or desktop editing suites. • Strong understanding of ad best practices across TikTok, Meta, and YouTube. • Bonus if you’ve worked with or sourced UGC creators and influencers. What you'll get: • Generous bonus scheme and holiday allocations • Discounts on products and brands within the portfolio • Anniversary gifts • Private health insurance • Collaborative culture and office environment