Responsibilities: Develop brand identity guidelines that define tone of voice, positioning, and visual language to maintain consistency across stakeholders. Write captivating content for premium publications for various platforms. Create persuasive product descriptions tailored for e-commerce platforms, driving engagement and sales. Produce scripts and narratives for digital campaigns and product launches, particularly for luxury watch and jewelry collections. Draft press releases, media kits, and product stories to support high-profile collaborations and brand partnerships. Design brand launch materials, including marketing kits, invites, warranty cards, and social media assets. Craft distinctive brand voices, taglines, and storytelling frameworks for new and emerging labels. Conceptualize seasonal campaign ideas and creative themes to strengthen brand positioning. Coordinate editorial workflows and oversee content adaptation across international markets to ensure global alignment. Manage content calendars and guide internal and external communication strategies for brand storytelling Requirement: Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline. 3–5 years of experience in content creation, brand strategy, or marketing communications. Demonstrated success working with luxury or lifestyle industry Strong copywriting and storytelling abilities with adaptability across platforms and audiences. Experience handling international content and cross-market editorial processes. Strong project management skills with the ability to deliver within tight deadlines.