Job Title: Head of Influencer & Social Location: Manchester (On-site) Salary: £90,000 (dependent on experience) Start Date: No later than 21st April Are you a trend-savvy, strategic thinker ready to redefine influencer marketing for a cult beauty brand? We're looking for a Head of Influencer & Social to refresh, reinvigorate and elevate our already-established programme. About the Role This role will take the lead in shaping and executing a new strategic vision for our influencer and social strategy - with a strong focus on growth, audience diversification and TikTok development. You'll inherit a mature influencer programme with high visibility, including major partnerships such as Molly-Mae. But the time has come to shake things up, evolve our approach, and drive real audience expansion and commercial results. What You'll Be Doing • Redefining our influencer strategy to target new audiences and demographics • Leading on TikTok growth and social innovation • Building and executing long-term plans, not just delivering quick wins • Ensuring we're working with the right talent - and that talent wants to work with us • Overseeing both strategy and execution, with heavy emphasis on strategic thinking • Working closely with our Manchester-based day-to-day team • Leveraging freelance support as needed (in line with our talent-to-task model) • Reporting into senior leadership and helping drive commercial outcomes Who You Are • Experienced in building influencer programmes - especially ones that deliver revenue • Strategic, not just executional - you can build the blueprint, not just follow it • Deep understanding of the beauty/lifestyle space and what drives community and clicks • Confident leading from the front - this isn't an agency-managed model • Well-connected and trend-aware, but not trend-dependent • Not afraid to pivot, reset, or rebuild a programme where needed • Comfortable working full-time, on-site in Manchester • Have worked with (or within) fast-paced, high-growth, consumer-first businesses Bonus If You • Have worked with major creators and know how to handle ambassadorships • Understand trade-led, DTC or eCommerce-focused businesses • Have experience integrating social and influencer into a wider revenue engine The Team & Culture • 6-person team with lots of passion but in need of stronger leadership • A culture that embraces freelance support but values in-house strategic control • No other agencies involved - this is yours to build • Interviews will be two-stage Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.